Advertisers have always known that when it comes to making the fairer sex feel inadequate weight and looks are the easiest targets. This collection of postcards brings you the ads for lotions and potions that promised love and eternal happiness (or your money back) for the busy girl about town.
In days gone by, no movie star or pin-up would be caught dead without a cigarette. Smoking was sophisticated, exotic, sensual, decadent and, above all, romantic. Advertising liked to say that smoking connected us with the opposite sex. "Love at First Light" celebrates this sexual play.