Advertisers have always known that when it comes to making the fairer sex feel inadequate weight and looks are the easiest targets. This collection of postcards brings you the ads for lotions and potions that promised love and eternal happiness (or your money back) for the busy girl about town.
I will never forget it. I was talking with a Network Marketer, a guy whoâd been around a long time, a very successful man. He was sharing some of his secrets with me. Heâd made a lot of money online, but also a lot of money as a direct mailer.
I didnât think, as I listened to him try and sell me on the idea of putting together a direct mail marketing campaign, that it would work to my advantage. I figured, were I to give it a go, Iâd be spending money (a lot of it) that I would be losing.
As an internet marketer, I have to watch where I spend my money. I can take an occasional risk, but overall I have to stick with what works.
My friend told me he would help me set it up. He did. And I did make moneyâa lot of money!
I am utterly convinced that direct mail is a brilliant way to make addional income for my business. I believe will help most online marketers, make even more money!
Direct mail, it may be outside your comfort zone. Perhaps youâre thinking of the post cards you get in the mail, trying to sell you on calling a number to get your carpet cleaned? This was my first thought, when my friend went on and on about the power of direct mail.
So, this book is going to give you some sound practical advice, some âhow toâ and some ideas that you can implementâas it pertains to your unique business.
In no way, would I call this an exhaustive book on the subject matter. Iâm not aiming for that. What I am aiming for is presenting you with a book that will help move you in the right direction, which will help you make the best business decisions possible, as it pertains to implementing a direct mail campaign to your next launch, etc.
I am excited to be sharing this knowledge with you. I go back to my friend, for a moment; he opened my mind to what was possible with direct mail. He taught me the value of sending things âsnail-mailâ and why people are so warm to the idea of later checking things out on the internet, assuming theyâre interested in your offer.