Aditya Birla Minacs
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Aditya Birla Minacs
Founded 1981
Headquarters Oshawa, Canada
Number of locations
Services Customer lifecycle management, marketing, outsourcing services, customer experience and back office solutions
Number of employees
21,000 (2014)
Website Combined Minacs and Concentrix website

Minacs is a business and technology outsourcing company with headquarters in Toronto (Oshawa), Canada; Detroit (Farmington Hills), United States; and Bangalore, India.

With 21,000 employees (as of March 2014) and 35 operations centers in Canada, Germany, Hungary, India, Jamaica, the Philippines, the United Kingdom, and the United States, Minacs provides the manufacturing, banking, financial services, insurance, telecom, high technology, media, and entertainment, healthcare, and government and public sectors with outsourced customer life cycle, marketing, finance and accounting, procurement and IT services.[1]

The company is now part of Concentrix, a wholly owned subsidiary of SYNNEX Corporation (NYSE: SNX) and a business services company.


SYNNEX Corporation (NYSE: SNX), a leading business process services company, acquired The Minacs Group Pte on Aug 2, 2016. The company has now been integrated into its Concentrix business segment. The new combined Concentrix organization will have more than 90,000 Concentrix staff providing services in over 40 languages from 125 delivery centers across six continents.[2]

Minacs was formed in 2007 with the coming together of TransWorks, one of India's first business process outsourcing (BPO) players, with Minacs, a North American CRM services company. The unified Aditya Birla Minacs entity was a result of the Aditya Birla Group acquiring a controlling stake in Minacs Worldwide Inc., Canada in 2006 through its TransWorks subsidiary. Minacs was founded in 1981 in Oshawa (near Toronto), Canada by Elaine Minacs. Trans Works was co-founded in 1999 in Mumbai, India by Rizwan Koita and Jagdish Moorjani.

Having started out as a contact center business supporting the American and Canadian automotive industries, Minacs subsequently grew its client portfolio to encompass leading banking, telecom, and technology clients. It also expanded its services portfolio from contact center to Customer Relationship Management (CRM), and added integrated marketing services by acquiring the US-based Phoenix Group in 2001.

Minacs was the first North American contact center/BPO company to achieve the ISO:9001 quality certification in 1996. Similarly, TransWorks too helped develop the Customer Operations Performance Center Incorporated (COPC Inc.) standard that benchmarks BPO performance, going on to become one of the first companies in the world to be COPC certified in 2002.[3]

Minacs integrated with PSI Data Systems, which was renamed as Aditya Birla Minacs IT Services in 2009, to strengthen its portfolio with technology-enabled customer services, and a full range of IT outsourcing services. The Aditya Birla Group had earlier acquired PSI in 2001.

Minacs Oshawa
Minacs' Headquarters in Oshawa, Canada

Corporate affairs

Minacs partners with global corporations in the manufacturing, retail, telecommunication, technology, media and entertainment, banking, insurance, healthcare and public sector. As of April 2014, there are 21,000 Minacs experts across 3 continents and 35 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and United States.[4]

In 2009, Minacs opened operations centers in Vadodara (Baroda), Aurangabad, Chennai, Kolkata and Ranchi in India, to offer outsourcing services to domestic Indian clients. It announced the acquisition of London-headquartered Compass BPO in March 2010 to acquire a significant Finance and Accounting outsourcing capability.

It acquired the Minnesota-based Bureau of Collection Recovery (BCR) in June 2010 to add accounts receivable management and collections services to its portfolio.[5]

Minacs Farmington Hills
Minacs' Facility in Farmington Hills, Michigan

Awards and recognition

  • Minacs named in ISG's Breakthrough Top 10 Players for Americas.[6]
  • NelsonHall NEAT Analysis: Innovators in Customer Management Services in Retail Banking.[7]
  • NelsonHall NEAT Analysis: Leaders in Customer Management Services in Telecoms/Cable/Satellite Sector.[8]
  • Won the 2015 Frost & Sullivan Customer Service Leadership Award for North American Contact Center Outsourcing in Automotive market.[9]
  • Everest PEAK Matrix: Major Contender in Contact Center Outsourcing in Healthcare.[10]
  • Everest PEAK Matrix: Major Contender in Contact Center Outsourcing in BFSI.[11]
  • Minacs ranked among the ISG Global Outsourcing Index top 20 outsourcing provider in BPO.[12]
  • Minacs was a "Major Contender" in Everest Group's Contact Center Outsourcing PEAK Matrix(TM) study.[13]
  • The company won a Silver Stevie in the Outbound Campaign of the Year category--for its Hyundai Hope on Wheels campaign.[14]
  • Training Magazine listed Minacs in its Training Top 125 for 2014 list.[15]
  • Minacs was a finalist in the Service Excellence category at the 31st Annual Ontario Business Achievement Awards.[16]


  1. ^ "About Minacs". Minacs Official Site. Minacs. Archived from the original on 14 May 2014. Retrieved 2014. 
  2. ^ "Concentrix acquires Minacs". Synnex Group. Retrieved 2016. 
  3. ^ "COPC Certified Organization". COPC Official Website. Retrieved 2013. 
  4. ^ "Corporate Fact Sheet" (PDF). Minacs. Archived from the original (PDF) on 8 August 2014. Retrieved 2014. 
  5. ^ "Aditya Birla Minacs acquires UK's Compass BPO". The Economic Times. Retrieved 2010. 
  6. ^ "ISG Top 10 Players for Americas". Retrieved 2014. 
  7. ^ "NelsonHall NEAT Analysis". Nelson Hall. Retrieved 2014. 
  8. ^ "NelsonHall NEAT Analysis for Telecom". Nelson Hall. Retrieved 2014. 
  9. ^ "Frost & Sullivan Customer Leadership Award". Frost & Sullivan. Retrieved 2015. 
  10. ^ "Everest PEAK Matrix's Contact Center Outsourcing in Healthcare" (PDF). Everest Group. Archived from the original (PDF) on 2015-05-05. Retrieved 2014. 
  11. ^ "Everest PEAK Matrix's Contact Center Outsourcing in BFSI" (PDF). Everest Group. Archived from the original (PDF) on 2015-05-05. Retrieved 2014. 
  12. ^ "ISG Global Outsourcing Index" (PDF). ISG Official Site. Retrieved 2014. 
  13. ^ "Major Contender in Everest Group's Contact Center Outsourcing study" (PDF). Everest Group Official Document. Archived from the original (PDF) on 27 November 2013. Retrieved 2013. 
  14. ^ "2014 Stevie Awards for Sales Customer Service". Stevie Awards 2014 Video. Retrieved 2014. 
  15. ^ "Training Magazine Announces 2014 Top 125 Winners". Training Magazine Official Site. Retrieved 2014. 
  16. ^ "2013 Ontario Business Achievement Awards (OBAAs)". Ontario Chamber of Commerce (OCC) Official Site. Archived from the original on 26 November 2013. Retrieved 2013. 


External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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