An advertising board, or A-board, is usually a term reserved for the advertising hoardings seen at association football matches, although there are other more general forms such as billboards and posters.
Advertising boards first appeared around football stadiums in the 1970s, and are now commonplace in professional football grounds.
Ned C. Clausens launched his career in advertising at age twenty from the mailroom of the legendary Madison Avenue agency, J. Walter Thompson.
From those humble beginnings, he won a variety of roles at New York ad agencies and trade organizations, landing a front-row seat in an industry that has undergone a series of dynamicand sometimes dramatic changesover the last several decades.
In this memoir, he recalls his experiences, which were primarily in the business-to-business sector. Along the way, he shares insights on: discovering your passion in life; starting from the bottom and working your way up; and managing a clients marketing communications.
With the exception of serving three years in the U.S. Army during the 1960s, Clausen spent fifty-four years in the advertising industry, rubbing elbows with some of the most fascinating people in the world of business.
His story is one of good fortune and having the wits to survive and thrive from the creative revolution of the 1960s, through the agency mega-merger of the 1980s, to the digital revolution of today.
"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King
"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of âHow to Swim with the Sharks Without Being Eaten Aliveâ
What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
What it boils down to is a more skillful way of dealing with people.
The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book youâll find:
In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," âBare Their Hot Button,â âThe Great Scorecard in the Sky," and "Play the Tombstone Game,â for big success in your social life, romance, and business.
How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!
By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!
Blank pages also provide the option to paste pictures or clippings as in a scrapbook.
You or your gift recipient will enjoy the chalkboard style design on the paperback cover every time you use your stylish journal. Ideas include creative writing, taking notes, making lists, or drawing.
Great as a graduation present for those graduating from professional degree or advertising training programs. Perfect for journaling experiences and feelings for those new to their advertising professions. Also makes a great gift for your favorite active or retired advertising executive.
Write or sketch - the choice is yours with this handy blank book.
Please note: the cover is a flat photo, not a textured material,