Bumi Serpong Damai (BSD) is a privately developed planned community in Tangerang, Banten of the Greater Jakarta region in Indonesia. The project started in 1989 under the Suharto government. The 'New-order' period of the time was characterised by a strong focus on economic development. The project was initiated in 1984 by a group of private developers. The town is implemented and managed by the holding company BSD PT, which is owned by Simasred, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia. BSD City encompasses a total area of approximately 6,000 hectares.The homes in the community are designed to be suitable for Indonesia's upper-middle class, in gated neighbourhoods, each with a different theme.
Indonesia Convention Exhibition or ICE is a convention and exhibition centre located at BSD City, which is the biggest convention and exhibition centre in Indonesia. Construction of a Smart Digital City is going on, first phase of which is expected to be completed by 2019.
BSD City is the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. BSD is a complete community, with businesses, schools, shopping malls, hospitals and hotels.Sinar Mas Group has formed a joint-venture with a Japanese consortium led by automotive conglomerate Mitsubishi Corporation to develop a mixed-use area in BSD City, with an investment of more than $260 million.
Multimedia Nusantara University is founded by Kompas Gramedia Group, which is located at BSD. Other universities in BSD are the Swiss German University, International University Liaison Indonesia - IULI and the Prasetiya Mulya University. Furthermore there are several secondary level schools in the area. The German International School Jakarta is also located in the development area.
The developer plans to offer a smart app for the smartphone which can be used as a mobile payment app, or e-wallet, customer loyalty program, community platform and many more. It can be used to access multiple services available in the smart city and make life simpler.a The developer also forged partnership with high-tech giant Huawei Technologies to build a fiber optic network in BSD city.
Next to the Eka Hospital the Medika Hospital and the Omni Hospital are located within the area.
The Breeze is a good popular site for shopping and eating. Not far away there is an Aeon Mall at BSD City.
There are hotels at BSD City such as Santika Hotel, POP!Hotel and Grand Zuri Hotel.
Jakarta-Serpong Toll Road connects BSD City with Jakarta. Serpong railway station of Jakarta Commuter Rail is situated within the development. TransJakarta has a feeder route from BSD City to Grogol in West Jakarta. There are free shuttle and school bus services within the development.
The BSD City Grand Prix is a temporary street circuit build in BSD City. It was completed in August 2017 and used for local motorsport events. This street circuit serves as a spiritual successor to the now-defunct Lippo Village International Formula Circuit in Lippo Village.