Boost Mobile
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Boost Mobile
Boost Tel Pty Limited
Private
Industry Wireless telecommunications
Founded January 1, 2000; 18 years ago (2000-01-01)
Founder Peter Adderton
Headquarters Sydney, Australia
Area served
Australia
Website boost.com.au
Boost Worldwide, Inc.
Subsidiary
Industry Wireless telecommunications
Founded June 23, 2001; 16 years ago (2001-06-23)
Founder Peter Adderton
Headquarters Irvine, California, United States
Area served
United States
Parent Sprint Corporation
Website boostmobile.com

Boost Mobile is a wireless telecommunications brand used by two independent carriers in Australia and the United States. Boost Mobile was originally founded in 2000 by Peter Adderton in Australia and New Zealand.

Boost Mobile In Australia is operated by Boost Tel Pty Limited using the Telstra wireless network.

Boost Mobile in the United States is operated by Boost Worldwide, Inc, a Sprint Corporation subsidiary.

In Australia and New Zealand

History

Peter Adderton founded Boost Mobile in Australia and New Zealand in 2000.

Australian wireless provider Boost Tel Pty Limited offers mobile service under the Boost Mobile brand. Up until January 21, 2013, Boost branded services were provided by the Optus network. Optus has licensed the Boost brand since the brand's launch in 2000.

In 2012, Optus decided to end its business relationship with Boost Tel Pty Ltd. In response, Boost entered into a deal with network competitor Telstra.[1] After 20 January 2013, all existing Boost customers were converted to Optus customers and continued to receive services on the Optus network.[2] On March 7, Boost Tel Pty Ltd. began to offer products and services under the Boost Pre-paid Mobile brand as an MVNO hosted on the Telstra Next G network.[3]

Boost Mobile in New Zealand was a subsidiary of Telecom New Zealand. The Boost Mobile brand was discontinued in New Zealand as of November 2007.

Marketing criticism

In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar. Australian television programme, Media Watch criticized both the campaign itself and certain Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news.[4] As part of the campaign Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the Queensland University of Technology. However, Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research.[5]

In the United States

History

The Telstra Exchange commenced operating on the Boost Mobile network in North America in January 2016. Boost corporation is a subsidiary company of TelstraAir. Financial holdings of State run telco services are held in government capital markets. Boost mobile services were marketed and distributed through the international technology group Sprint Corporation.

See also

References

  1. ^ McDonald, Stephanie (2012-10-24). "Boost Mobile to resell Telstra's Next G network". Computerworld. 
  2. ^ "Boost Mobile announcement clarification" (Press release). Telstra. 2012-10-26. 
  3. ^ "Telstra and Boost Mobile enter retail alliance". Telstra. 2012-10-24. Retrieved . 
  4. ^ "Diagnosis: Gullible". Media Watch. 2010-07-12. Retrieved . 
  5. ^ Walsh, Dr. Shari (2010-07-02). "Dr Shari Walsh replies to Media Watch" (PDF). Media Watch. Retrieved . 

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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