Bradley Center
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Bradley Center

Coordinates: 43°2?37?N 87°55?1?W / 43.04361°N 87.91694°W / 43.04361; -87.91694

Bradley Center
The B.C.
Bmo harris bradley center2.jpg
Bradley Center SE Entrance.jpg
Address1001 N. Vel R. Phillips Ave.
LocationMilwaukee, Wisconsin
OwnerBradley Center Sports and Entertainment Corporation
CapacityWrestling: 18,800
Concerts: 20,000
College basketball: 18,850
18,633 (1988-97)
18,717 (1997-2018)
Ice hockey: 17,845
Indoor soccer: 17,800
ScoreboardWhite Way
Broke groundOctober 20, 1986
OpenedOctober 1, 1988
ClosedJuly 25, 2018
Construction cost$91 million
($203 million in 2017 dollars[1])
  • HOK Sport
  • Kahler Slater
  • Torphy Architects
  • Zimmerman Design Group
Structural engineerThornton Tomasetti[3]
Services engineerM-E Engineers[4]
General contractorHuber, Hunt & Nichols[5]
Milwaukee Bucks (NBA) (1988-2018)
Milwaukee Admirals (IHL/AHL) (1988-2016)
Marquette Golden Eagles (NCAA) (1988-2018)
Milwaukee Wave (MISL) (1988-2003)
Milwaukee Mustangs (AFL) (1994-2001)
Milwaukee Mustangs (AFL) (2009-12)

The Bradley Center (known as the BMO Harris Bradley Center under sponsorship agreements) is a defunct multi-purpose arena currently under demolition, located on the northwest corner of North Vel R. Phillips Ave. and West State Streets in downtown Milwaukee, Wisconsin, United States.

It was home to the Milwaukee Bucks of the NBA and the Marquette University men's basketball team. It was also the home of the Milwaukee Wave of the MISL, from 1988 to 2003, the original Milwaukee Mustangs of the AFL from 1994 to 2001, along with the second incarnation of the team from 2009 to 2012, the Badger Hockey Showdown from 1989 to 2002, and the Milwaukee Admirals of the AHL (and formerly of the IHL) from 1988 to 2016.

The arena employed about 50 full-time employees, mostly tradespeople and about 700 part-time employees to help during events.[6]

After the new Fiserv Forum opened in late August 2018, the Bradley Center will be demolished to make way for future development.[6] Assets from the arena, including display boards, scoreboards, equipment and sports and concert memorabilia will be auctioned off.[when?][7]


The arena opened on October 1, 1988, with an exhibition hockey game between the Chicago Blackhawks and the Edmonton Oilers. At $90 million, it was meant to be a modern replacement of its current cross-street neighbor, The MECCA (now the UW-Milwaukee Panther Arena), built in 1950. The arena was built as an attempt to attract an expansion franchise for the National Hockey League, though this never occurred, and the International Hockey League's Milwaukee Admirals (later moving to the American Hockey League) used the arena for the majority of its existence. The MECCA, during much of its time operating as an NBA facility, had the league's smallest seating capacity, holding just over 11,000 people. Funds to build the Center were donated as a gift to the State of Wisconsin by broadcaster/Admirals owner Lloyd Pettit and his wife, Jane Bradley Pettit, in memory of Jane's late father, Harry Lynde Bradley of the Allen-Bradley company.

Despite being one of the premier NBA facilities when completed in 1988, it was one of the oldest active NBA arenas by the end of the Bucks' tenancy in 2018, only behind Madison Square Garden in New York City, and Oracle Arena in Oakland, though both have been renovated and the latter is scheduled to be replaced by the Chase Center in 2019. The donation from the Pettits did not include provision for the building's long-term capital needs or annual operating expenses. While the facility is self-sufficient, in recent years its tenants have been at a disadvantage compared with other NBA teams due to the arrangement.[8]

For several years, former Bucks owner and former U.S. Senator Herb Kohl proposed constructing a new, state-of-the-art downtown arena, but the community reaction to the idea of a publicly funded arena was mostly negative. In 2009, Wisconsin Governor Jim Doyle included a provision in the state's capital budget seeking $5 million in state bonding support to renovate the Bradley Center. The Bradley Center's board of directors told state officials that the building needs $23 million in renovations, so they reportedly agreed to raise the remaining $18 million on their own.[9]

During the summer of 2010, the arena's longtime Sony Jumbotron scoreboard was replaced with a new 3.5-million-pixel LED unit manufactured by TS Sports and Lighthouse Technologies, and was put into service in October 2010 at the start of the Admirals season. Unlike many other NBA and NHL scoreboards, the bottom panel also has an LED screen, allowing display of many images above the floor itself rather than a static image of a sponsor or team logo.[10]

On May 21, 2012, the Bucks' then-owner Herb Kohl and representatives from BMO Harris Bank announced that the bank had officially purchased the naming rights for the Bradley Center, and it would now be called the BMO Harris Bradley Center.[11] The last game at the Bradley Center was an NBA playoff game won by the Bucks over the Celtics, 97-86, on April 26, 2018. The arena's final public event was a Bon Jovi concert on April 29, 2018, while the arena's final overall event was the annual meeting of Northwestern Mutual Life's agents and beneficiaries from July 20 through July 24, 2018, concluding with a private concert by the Zac Brown Band.[12][13]

Replacement and demolition

On September 18, 2013, then-deputy NBA commissioner Adam Silver toured the arena and found it unbefitting of an NBA team. Silver said that the building was a few thousand square feet short of NBA standards, and also lacked numerous amenities.[14] The NBA issued a mandate requiring the Bucks to relocate, or be close to completion of a new facility by 2017.

On April 16, 2014, Bucks' owner Herb Kohl announced an agreement to sell the franchise to New York City hedge-fund investors Marc Lasry and Wesley Edens. The deal included provisions for $100 million each from Kohl and the new ownership group, for a total of $200 million, toward the construction of a new downtown arena.[15]

On July 15, 2015, the Wisconsin Senate approved funding for the new Fiserv Forum by a 21-10 margin, and on July 28, 2015, the Wisconsin State Assembly approved funding by a 52-34 margin.[16] On August 12, 2015, Governor Scott Walker signed the arena spending plan at Wisconsin State Fair Park in West Allis, Wisconsin.[17]

During the summer of 2016, the Admirals moved to the Panther Arena and the Bradley Center was modified to allow normal operation for two years while making space for the construction of the new arena to the north. The arena's icemaking plant and HVAC buildings were demolished and the arena's cooling facilities moved to a smaller facility away from the construction site. With the arena hosting no further hockey games, portable icemaking equipment was used for its last two ice events, the 2017 and 2018 runs of Disney on Ice. Other modifications include a new loading dock and trash disposal facilities on the east side of the structure.[18]

Over $1 million in electrical equipment, luxury suite furniture, and bathroom fixtures from the Bradley Center will be donated to the Local 494 of the International Brotherhood of Electrical Workers, the Milwaukee chapter of Habitat for Humanity, and Milwaukee Public Schools.[19] Due to the arena's close proximity to adjacent buildings, including the new Fiserv Forum, the Bradley Center will not be imploded; instead, the arena will be deconstructed over a period of nine months. After demolition is complete, the Bucks will own the Bradley Center site for future development.[20]

Notable events

College sports

The arena hosted the NCAA Frozen Four finals in 1993, 1997 and 2006 and the Great Midwest Conference men's basketball tournament in 1995.

The Bradley Center was a host site for second and third-round games in the NCAA Division I Men's Basketball Tournament in 1992, 1996, 1999, 2004, 2010, 2014, 2017.

MMA and professional wrestling

The Bradley Center has been a fixture for World Wrestling Entertainment since February 1989 (then WWF) when it hosted The Main Event II, where the Mega Powers of Macho Man Randy Savage and Hulk Hogan disbanded, setting up a match between the two stars at WrestleMania V.[21] Shortly thereafter, WWE's ratings fell and they began using the smaller MECCA for shows.

In the early 2000s, WWE returned to the Bradley Center for pay-per-views No Way Out (2002), Taboo Tuesday (2004), Elimination Chamber (2012), and Fastlane (2017). The Bradley Center also regularly hosted episodes of Raw and SmackDown Live.

The BMO Harris Bradley Center also played host to the first UFC event in Wisconsin: UFC Live: Hardy vs. Lytle on August 14, 2011.[22]UFC 164 was also held at the arena on August 31, 2013.[23][24]

Other events

Early auditions for the tenth season of American Idol were held at the arena on July 21, 2010.

Bon Jovi played the final concert at the building on April 29, 2018.


See also



  1. ^ Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800-". Federal Reserve Bank of Minneapolis. Retrieved 2018.
  2. ^ "2010-2011 Milwaukee Bucks Media Guide" (PDF). Milwaukee Bucks. Retrieved 2014.
  3. ^ "Sports & Entertainment" (PDF). Thornton Tomasetti. Retrieved 2014.
  4. ^ "Projects: Professional Sports Arenas". M-E Engineers, Inc. Archived from the original on September 8, 2012. Retrieved 2011.
  5. ^ "BMO Harris Bradley Center". Retrieved 2014.
  6. ^ a b Daykin, Tom (June 13, 2016). "As Bradley Center awaits wrecking ball, employees look to new arena". Milwaukee Journal Sentinel. Gannett Company. Retrieved 2017.
  7. ^ Nelson, James (13 March 2018). "Autographed Metallica guitars, scoreboard". Milwaukee Journal Sentinel. Retrieved 2018.
  8. ^ Walker, Don (December 13, 2008). "Bradley Center a Home-Court Disadvantage". Milwaukee Journal Sentinel. Retrieved 2011.
  9. ^ Walker, Don (March 26, 2009). "Doyle Budget Includes Help for Bradley Center". Milwaukee Journal Sentinel. Retrieved 2011.
  10. ^ Walker, Don (June 10, 2010). "Bradley Center Unveils Details of New Scoreboard". Milwaukee Journal Sentinel. Retrieved 2011.
  11. ^ Walker, Don (May 21, 2012). "Naming Rights for Bradley Center Sold to BMO Harris". Milwaukee Journal Sentinel. Retrieved 2012.
  12. ^ Nelson, James B. (April 9, 2018). "BMO Harris Bradley Center farewell: Bucks playoffs, Bon Jovi, and gratitude to Jane Pettit". Milwaukee Journal Sentinel. Retrieved 2018.
  13. ^ Anderson, Lauren (July 24, 2018). "Northwestern Mutual's annual meeting draws 12,000 visitors to Milwaukee". BizTimes Milwaukee. Retrieved 2018.
  14. ^ Kirchen, Rich (September 18, 2013). "Incoming NBA Commissioner Silver Says Bradley Center Unfit for League". Milwaukee Business Journal. Retrieved 2014.
  15. ^ Walkers, Don (April 17, 2014). "Kohl Sells Bucks for $550 Million; $200 Million Pledged for New Arena". Milwaukee Journal Sentinel. Retrieved 2014.
  16. ^ Bayatpour, A.J. (July 28, 2015). "Wisconsin Assembly approves Milwaukee Bucks arena funding deal; Gov. Walker says he'll sign it". WITI News. Associated Press.
  17. ^ O'Brien, Brendan (August 12, 2015). "Wisconsin's Walker signs NBA arena spending plan for Milwaukee". Yahoo! Sports. Reuters.
  18. ^ Daykin, Tom (4 June 2016). "Demolitions, Bradley Center renovations set stage for Bucks arena". Milwaukee Journal Sentinel. Retrieved 2016.
  19. ^ Nelson, James B. (June 19, 2018). "Milwaukee Bucks' donations of Bradley Center equipment will help Habitat build new homes". Milwaukee Journal Sentinel. Retrieved 2018.
  20. ^ Meyer, Maredithe. "Bradley Center to undergo nine months of demolition". Milwaukee Business News. Retrieved 2018.
  21. ^ "The Main Event: February 3, 1989". World Wrestling Entertainment. Retrieved .
  22. ^ "UFC Live: Hardy vs. Lytle". Retrieved .
  23. ^ Jesse Holland (2013-03-15). "UFC 164 official for Aug. 31 at Bradley Center in Milwaukee". Retrieved .
  24. ^ Staff (2013-03-16). "UFC plans return to Milwaukee". Retrieved .

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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