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Businessweek.com

Bloomberg Businessweek
Bloomberg-businessweek-10-january-2011.jpg
January 10, 2011 cover of
Bloomberg Businessweek
Editor Joel Weber
Categories Business
Frequency Weekly
Total circulation
(2016)
360,000[1]
First issue September 1929; 89 years ago (1929-09)
Company Bloomberg L.P.
Country United States
Based in New York, NY
Language English
Website www.bloomberg.com/businessweek
ISSN 0007-7135

Bloomberg Businessweek is an American weekly business magazine published by Bloomberg L.P. Businessweek was founded in 1929. The magazine was created to provide information and interpretation about what was happening in the business world.[2] It is headquartered in New York City. Megan Murphy was appointed editor of the magazine in November 2016.[3] She stepped down from the role in January 2018 and Joel Weber was appointed in her place. The magazine is published 47 times a year.

History

Businessweek was first published in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made Businessweek one of the first publications to cover national political issues that directly impacted the business world.[4]

Businessweek was originally published to be a resource for business managers. However, in the 1970s, the magazine shifted its strategy and added consumers outside the business world.[2] As of 1975, the magazine was carrying more advertising pages annually than any other magazine in the United States.[5]Businessweek began publishing its annual rankings of United States business school MBA programs in 1988.[6]

Stephen B. Shepard served as editor-in-chief from 1984 until 2005 when he was chosen to be the founding dean of the CUNY Graduate School of Journalism. Under Shepard, Businessweeks readership grew to more than six million in the late 1980s.[7] He was succeeded by Stephen J. Adler of The Wall Street Journal.[8] In 2006, Businessweek started publishing annual rankings of undergraduate business programs in addition to its MBA program listing.[9]

Recession and Bloomberg LP acquisition

Businessweek suffered a decline during the late-2000s recession as advertising revenues fell one-third by the start of 2009 and the magazine's circulation fell to 936,000. In July 2009, it was reported that McGraw-Hill was trying to sell Businessweek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.[10]

In late 2009, Bloomberg L.P. bought the magazine--reportedly for between $2million to $5million plus assumption of liabilities--and renamed it Bloomberg BusinessWeek.[11][12] It is now believed McGraw-Hill received the high end of the speculated price, at $5million, along with the assumption of debt.

2010 - 2018

In early 2010, the magazine title was restyled Bloomberg Businessweek (with a lowercase "w") as part of a redesign.[13] As of 2014, the magazine the magazine was losing $30million per year, about half of the $60million it was reported losing in 2009.[14] Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor of Time magazine.[15] In 2016 Bloomberg announced changes to Businessweek, which was losing between $20 and $30 million. Nearly 30 Bloomberg News journalists were let go across the U.S. Europe and Asia and it was announced that a new version of Bloomberg Businessweek would launch the following year. In addition, editor in chief Ellen Pollock stepped down from her position and Washington Bureau Chief Megan Murphy was named as the next editor in chief.[3]

Additional versions

International editions of Businessweek were available on newsstands in Europe and Asia until 2005 when publication of regional editions was suspended to help increase foreign readership of customized European and Asian versions of Businessweek's website.[16] However, the same year the Russian edition was launched in collaboration with Rodionov Publishing House.[17]

At the same time, Businessweek partnered with InfoPro Management, a publishing and market research company based in Beirut, Lebanon, to produce the Arabic version of the magazine in 22 Arab countries.[18]

In 2011, Bloomberg Businessweek continued the magazine's international expansion and announced plans to introduce a Polish-language edition called Bloomberg Businessweek Polska, as well as a Chinese edition which was relaunched in November 2011.[19][20][21]

Bloomberg Businessweek launched an iPad version of the magazine using Apple's subscription billing service in 2011.[22][23] The iPad edition was the first to use this subscription method, which allows one to subscribe via an iTunes account.[24] There are over 100,000 subscribers to the iPad edition of Businessweek.[25]

Honors and awards

In 2011, Adweek named Bloomberg Businessweek as the top business magazine in the country.[26] In 2012, Bloomberg Businessweek won the general excellence award for general-interest magazines at the National Magazine Awards.[27] Also in 2012, Bloomberg Businessweek editor Josh Tyrangiel was named magazine editor of the year by Ad Age.[28] In 2014, Bloomberg Businessweek won a Society of American Business Editors and Writers Best in Business award for magazines, general excellence.[29]

Name and spelling history

  • The Business Week (name at founding)
  • Business Week and later BusinessWeek (names under McGraw-Hill Education ownership)
  • Bloomberg BusinessWeek (initial name under Bloomberg ownership)
  • Bloomberg Businessweek (current name, used since 2010)

See also

References

  1. ^ "History & Facts". Bloomberg L.P. Retrieved 2016. 
  2. ^ a b "McGraw-Hill trying to sell BusinessWeek". Reuters. July 13, 2009. Retrieved 2011. 
  3. ^ a b Alpert, Lukas I. (2016-11-17). "Bloomberg Changes Businessweek Leaders, Ends Political TV Program". Wall Street Journal. ISSN 0099-9660. Retrieved . 
  4. ^ "A historical perspective of Businessweek, sold to Bloomberg". Talking Biz News. Retrieved 2010. 
  5. ^ Jackson, Kenneth T.; Keller, Lisa; Flood, Nancy V., eds. (2010). The Encyclopedia of New York City (2nd ed.). New Haven: Yale University Press; New-York Historical Society. p. 957. ISBN 978-0-300-18257-6. LCCN 2010-31294. OCLC 842264684. OL 25891135M. 
  6. ^ "BusinessWeek Business School Rankings". BusinessWeek. Archived from the original on June 3, 2007. Retrieved 2007. 
  7. ^ Moeller, Philip (July 31, 1988). "Controlling 'insider' information is impossible". Toronto Star. Retrieved 2011. 
  8. ^ Steinberg, Jacques (December 7, 2004). "BusinessWeek Chooses Outsider as Editor in Chief". The New York Times. Retrieved 2011. 
  9. ^ "Undergrad Rankings 2010". BusinessWeek. Archived from the original on May 4, 2010. Retrieved 2010. 
  10. ^ Edgecliffe-Johnson, Andrew (July 13, 2009). "Business Week sale may fetch only $1"Paid subscription required. Financial Times. Retrieved 2013. 
  11. ^ "Bloomberg to take over BusinessWeek". MSNBC. Associated Press. October 13, 2009. Retrieved 2011. 
  12. ^ Lowry, Tom (October 13, 2009). "Bloomberg Wins Bidding For BusinessWeek". BusinessWeek. On Media (blog). Retrieved 2011. 
  13. ^ Klenert, Josh (April 26, 2010). "Bloomberg Businessweek Redesign". Society of Publication Designers. Archived from the original on March 10, 2011. Retrieved 2011. 
  14. ^ Bond, Shannon (December 10, 2014). "Bloomberg believes in Businessweek as a model"Paid subscription required. Financial Times. Retrieved 2017. 
  15. ^ Clifford, Stephanie (November 18, 2009). "Deputy at Time Magazine to Be BusinessWeek Editor". The New York Times. p. B3. Retrieved 2011. 
  16. ^ "BusinessWeek Announces Repositioning in Global Markets". The McGraw-Hill Companies. Archived from the original on July 12, 2012. Retrieved 2010. 
  17. ^ "Businessweek and Rodionov Publishing House to Launch Russian Edition of Businessweek in Fall 2005". Media onLine. March 1, 2005. Retrieved 2017. 
  18. ^ "Arabic edition of BusinessWeek hits newstands". The Daily Star. Lebanon. Retrieved 2011. 
  19. ^ "Business magazines look overseas for growth". BtoB Media Business. Archived from the original on July 26, 2011. Retrieved 2011. 
  20. ^ "Report: China Magazine Industry Booming". Min Online. Retrieved 2012. 
  21. ^ Lu Chang (December 17, 2011). "Magazine industry soars". China Daily. Retrieved 2014. 
  22. ^ "Bloomberg Businessweek+ on the App Store". App Store. Retrieved 2017. 
  23. ^ "Bloomberg Businessweek Magazine Subscription". Businessweek Subscribe. Retrieved 2017. 
  24. ^ "Bloomberg Businesweek Underwhelms With iPad App (Demo)". TechCrunch. Retrieved 2011. 
  25. ^ "Bloomberg Businessweek to launch first iPhone app". New Media Age. Retrieved 2012. 
  26. ^ Moses, Lucia (December 5, 2011). "Hot List: Magazines See what magazine brands are taking chances and embracing change". Adweek. Retrieved 2015. 
  27. ^ Pompeo, Joe (May 4, 2012). "At the often stodgy National Magazine Awards, best disruptor of decorum goes to a 'lucky' guy from Dallas". Capital New York. Retrieved 2015. 
  28. ^ Dumenco, Simon (October 15, 2012). "Ad Age's Magazine A-List: Josh Tyrangiel Is Editor of the Year". Ad Age. Retrieved 2015. 
  29. ^ "Best in Business contest results, 2014 contest year". Society of American Business Editors and Writers. Retrieved 2015. 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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