Chula Vista has been in existence since the late 19th century, when there was only one vacation home on the Wisconsin River. In the 1920s, the Berry Family purchased the home and built Berry's Coldwater Canyon Hotel and Berry's Dells Golf Course. Joe and Vera Kaminski became innkeepers at the hotel in 1952, and later purchased the entire complex from the Berry Family.
Chula Vista is currently run by Tim and Mike Kaminski, who are the grandsons of Joe and Vera. The resort was renamed to Chula Vista Theme Resort, and a new main hotel building was constructed, along with a new outdoor pool area.
In the 1990s, Chula Vista added a 150,000-square-foot (14,000 m2) outdoor waterpark and a 30,000 indoor waterpark (which has been closed since 2008 due to the opening of the Lost Rios Indoor Waterpark).
In 2006, Chula Vista Theme Resort dropped the "Theme" from its name, becoming just Chula Vista Resort. Also, Chula Vista completed a $200 million expansion of the entire resort, including a new 80,000 multilevel indoor waterpark, a redesigned 18 hole Coldwater Canyon Golf Course, a condominium wing added onto the existing resort, golf villas along the fairways, an outdoor wave pool along the Wisconsin River, a riverwalk spanning the entire property, sand volleyball courts, a kiddie lazy river, a new steakhouse, and 26,000 square feet (2,400 m2) of convention space. This expansion turned Chula Vista into one of the premier waterpark resorts in the Wisconsin Dells and became one of the largest resorts in the Dells at 620 rooms.
In 2007, Chula Vista constructed a new sports dome just south of the resort complex. It is home to many sports finals and events in Wisconsin and the Midwest. Also, concerts, indoor football, and trade shows take place at the Wisconsin Dells Center.