The Digital Single Market is a policy belonging to the European Single Market that covers digital marketing, E-commerce and telecommunications. It was announced in May 2015 by the Juncker Commission.
The Digital Single Market is part of the Digital Agenda for Europe 2020 program of the EU, an initiative of Europe 2020 proposed strategy. It is defined by A Digital Single Market Strategy for Europe by the European Commission.
The three said "pillars" of the European Commission strategy are:
These should address issues such as "reforming European copyright law" and "reviewing rules for audiovisual media", geo-blocking, cross-border sales, "reforming EU telecoms rules", "digital services' handling of personal data" and "building a data-driven economy".
EU roaming charges have been a frustration for much of Europe's population for many years, particularly with an increased interest in data usage when travelling. As of 15 June 2017, members of the EU are able to travel without roaming charges.
The European Digital Single Market would become one of the most valuable trade markets in the world for online businesses. The outgoing UK shoppers are estimated to have spent EUR153 billion online in 2016. During the same time, the US spent EUR363 billion online. Today, the EU online spend is valued at just under EUR500 billion, a figure expected to double by 2020 should the EU Digital Single Market be a success. According to the Juncker Commission, a fully functional Digital Single Market could contribute EUR415 billion per year to the EU economy.