|Founded||November 30, 2016|
|Headquarters||El Segundo, California, United States|
|Services||OTT Internet Television|
DirecTV Now (stylized as DIRECTV NOW, also known simply as DTV Now) is a subscription streaming television service owned by AT&T, which allows subscribers in the United States to stream programming from cable channels without the long term commitment. The service was launched on November 30, 2016. As of July 2018 , the service has 1.8 million subscribers. The data used by the service is zero rated for AT&T Wireless customers while on the AT&T network, as well as T-Mobile US customers who have the carrier's "Binge On" feature enabled.
On July 13, 2017, it was reported that AT&T is going to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across DirecTV and DirecTV Now streaming service, with U-verse to be added soon.
The service offers linear channels from major media conglomerates like A&E, AMC, CBS, Discovery, Disney, Fox, MLB, NBCUniversal, Viacom, Turner, and Univision. The service also allows users to add on HBO, Showtime, Starz, & Cinemax for an additional fee, with access to HBO Go, Showtime on Demand, Starz on Demand, & Max GO included, respectively.