|Focus||Protecting the Santa Monica Bay, the California coastline and the surrounding watersheds.|
|Method||environmental advocacy, Research and Education|
Heal the Bay is a U.S. environmental advocacy non-profit organization based in Santa Monica, California. The organization's focus is on protecting California's Santa Monica Bay, a region of the Pacific coast encompassed by Malibu's Point Dume on the north and the Palos Verdes Peninsula on the south. In broader terms, it also supports efforts to preserve and protect all Southern California coastal waters and watersheds.
Heal the Bay was founded in 1985 by a group led by environmental activist Dorothy Green. Mark Gold became the president of the organization in 2006 and held the position until 2012. The current president and CEO is Shelley Luce, who took the post in April 2017. The organization has become a prominent advocate for the environment in California, and is particularly known for its annual report card ratings of the water quality at beaches along the Pacific coast. It was also active in advocating for restrictions on plastic bags in California.
Heal the Bay supports public health and education outreach programs as well as sponsoring beach cleanup programs such as Coastal Cleanup Day and Adopt-a-Beach. It also operates the Santa Monica Pier Aquarium, which was formerly known as the Ocean Discovery Center and was operated by UCLA until 2003. Heal the Bay has recently been the subject of some controversy regarding its positions on the Ballona Wetlands, with some stakeholder groups such as the Ballona Wetlands Land Trust criticizing Heal the Bay for not opposing various special interest land uses in the Ballona Wetlands.