Hein Schreuder (born December 24, 1951) is a Dutch economist and business executive, former Executive Vice-President Corporate Strategy & Acquisitions at DSM and former Professor at the University of Maastricht. especially known for his work on "Economic approaches to organizations" with Sytse Douma and for his role in the (second) transformation of DSM.
Born in Jakarta, Schreuder graduated in Business Economics in 1976 at the Erasmus University Rotterdam. In 1981 he obtained his Ph.D. at the Vrije Universiteit on his thesis "Maatschappelijke Verantwoordelijkheid en Maatschappelijke Berichtgeving van Ondernemingen" ("Corporate Social Responsibility and Corporate Social Reporting")
Schreuder started work in 1975 as business researcher at the Netherlands Economic Institute. From 1976 to 1981 he worked as Head of Business Economic Research at the Economic and Social Institute of the Free University of Amsterdam, of which he was subsequently the director from 1981 to 1984. After a sabbatical at the University of Washington in Seattle he was appointed as one of the first professors at the newly established Faculty of Economics at the University of Maastricht. In 1991 Schreuder went into business life when he was recruited by Royal DSM as member of the management team of the division Polymers. In 1994 he became deputy director of Corporate Planning & Development of DSM and in 1996 director. Schreuder has acted as corporate strategist of DSM for 15 years, most recently as Executive Vice-President Corporate Strategy & Acquisitions (until 2012). He was labelled as the "Architect of the new DSM".
Schreuder was Fellow at the European Institute for Advanced Studies in Management (EIASM) and at the Netherlands Institute for Advanced Study (NIAS), Visiting Professor at the Harvard Business School as well as Distinguished Visiting Professor at the China Europe International Business School (CEIBS). He is currently director at the Vlerick Business School, Chairman of the Supervisory Boards of Ecorys and LVO, chairman of United World College Maastricht as well as Board Advisor and Coach. In 2016 he was appointed a Knight in the Order of Orange Nassau.
Schreuder published eight books and many articles in the fields of business economics, strategic management and (economic) organization theory. Recently, he published (with J.P. Jeannet) "From Coal to Biotech", a strategic perspective on the transformation of DSM from a commodity chemicals company to a Life Science & Materials Science company.
Schreuder and Douma believe, that "economics has an important contribution to make to the understanding of organizations." In their opinion "economic approaches to organization focus specially on the economic problem of optimal allocation of scarce resources." and "the economic contribution to our understanding of an organizational problem increases when the economic problem forms a greater part of the organizational problem that we are trying to understand."  The book systemically compares markets and organizations as coordination mechanisms for conducting transactions. It covers the behavioral theory of the firm, game theory, agency theory, transaction cost economics, the economics of strategy, evolutionary approaches to organizations and complexity economics in a non-technical way. In the sixth edition (2017) the authors explain the impact of digitization on organizations and the business model of digital platforms (like Amazon, Airbnb, Uber). There is now also a separate chapter on Behavioral Economics.
With Jean-Pierre Jeannet, Schreuder published "From Coal to Biotech: The transformation of DSM with business school support". The book provides a strategic perspective on the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals company, then to a life sciences and materials sciences firm with a strong biotechnology focus. The authors use the concept of 'strategic learning cycles' to discuss how DSM achieved this double transformation in an evolutionary way. It also discusses the company traits that have contributed to its ability to adapt, grow and prosper. Renowned business schools such as IMD and Babson have accompanied the second transformation of DSM through their executive education programs. The book documents this support and draws lessons for long-term collaboration between companies and the business school world.
Schreuder authored an co-authored many publications. Books, a selection: