|Inshorts Media Labs Pvt Ltd|
|News In Shorts|
|Founders||Azhar Iqubal (Co-Founder)
Deepit Purkayastha (Co-Founder)
Anunay Arunav (Co-Founder)
|Products||Inshorts mobile app|
Inshorts (previously known as News In Shorts) is a Delhi-based company that is known for its content discovery and distribution application for Android and iOS. It aggregates news and other content such as videos, infographics, and blogs, and summarizes them in 60 words or less. As of August 2017 its app had received more than five million downloads on play store and more than One Million on itunes store and was one of the highest rated Indian news apps.
Inshorts was found by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav, all three of them were dropouts from the Indian Institute of Technology. Originally called "News In Shorts", the company later rebranded itself as Inshorts. It was launched as a Facebook page in 2013 before being shortlisted as one of Nasscom's 10,000 Startups. These entrepreneurs entered into the Forbes' 30 under 30 list, bagged the award for the 'Best Innovation App' by the Internet and Mobile Association of India (IAMAI). It was incubated at TLabs and in 2014 raised funding from Sachin Bansal and Binny Bansal, co-founders of Flipkart. Additional early investors include Ankush Nijhawan, Gaurav Bhatnagar, Manish Dhingra, and Times Internet.
The company launched its app on Android first in 2013, following up with iOS in 2015. By February of that year, it was receiving 10,000 downloads per week. Series A funding for the company closed in February 2015 with $4 million being led by Tiger Global. Additional investors included the Bansals of Flipkart and Rebright Partners. It closed a Series B round the same year with $20 million being raised. That round was led by existing investor Tiger Global.
In 2015, Inshorts rebranded from its founding name, News In Shorts. Part of the rebranding also included expanding the content beyond news aggregation, adding videos, infographics, and blogs. In October 2015, it acquired Betaglide, a fellow TLabs incubated business. Betaglide is the creator of Retention.ai which tracks the uninstallation of apps to help with customer retention, the technology for which was incorporated into Inshorts.
Inshorts pushes content to its app, consisting of news and other updates that are each 60 words or less. The company employs a team that manually curates and provides the 60 word summary for each feed that is divided into categories such as national, business, sports, and technology. The app is available for both Android and iOS operating systems.