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Interactive Advertising Bureau
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Interactive Advertising Bureau
Interactive Advertising Bureau
IAB - Interactive Advertising Bureau.gif
Formation 1996
Type Trade Association
Legal status Non-Profit
Headquarters New York City, USA
Region served
Global
Membership
600+ [1]
Leader Randall Rothenberg [2]
Website www.iab.com

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.

Structure

The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 5500 companies. They publish annually Mediascope Europe, a media consumption research to over 50,000 consumer interviews.[3]

The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB.

History

Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the Chief Executive Officer (CEO) of the organization, Patrick Dolan is the President[4].

It has developed a number of interface formats for digital advertising metadata, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats. On February 26, 2012, IAB released IAB Standard Ad Unit Portfolio,[5] that included detailed information on all display advertising formats.

In June 2011, the IAB, in partnership with the ANA Association of National Advertisers and the 4A's American Association of Advertising Agencies released the Guiding Principles of Digital Measurement. These five principles became the foundation of "Making Measurement Make Sense" (3MS)[6] and created a basis for the advance of viewability metric.[7][8] The collaboration between ANA, 4A's, and IAB also resulted in the creation of Trustworthy Accountability Group an initiative that includes members GroupM Interaction [9] AppNexus, engage:BDR, GumGum and openX.[10]

On the 31st of May 2012 IAB criticized Microsoft for enabling Do Not Track by default in Internet Explorer 10.[11] One of the main criticisms of IAB's response is that tracking should be opt in, not opt out.[12]

On 12 March 2013,[13] IAB launched a campaign against Mozilla for planning to turn on blocking of third party HTTP cookies in version 22 of Firefox.[14] IAB felt this would have an adverse effect on small publishers who depend on ad networks for revenue, harming the diversity of content choices on the web.[] The campaign has received significant criticism from online privacy advocates.[15][16][17]

In January, 2016 the Interactive Advertising Bureau did not allow the developers of Adblock Plus to attend their event, and refunded the money that Adblock plus paid. The IAB did not disclose why they did not allow Adblock plus to attend.[18][19][20][21]

In November 2017, IAB Europe announced an open-standard technical framework (IAB Europe Transparency and Consent framework) intended to "enable websites, advertisers and their ad technology partners" to obtain, record and update consumer consent for their personal data to be processed in line with the upcoming General Data Protection Regulation (GDPR)[22].  Technical and policy details of the framework were made available for public content in March 2018.

See also

References

  1. ^ Dengler, Brian (17 January 2012). "IAB Counsel: Push to Regulate Online Ads May Lose Traction". Street Fight. Retrieved 2012. 
  2. ^ "Campaign launched to teach consumers about ad-stalking". The Register. 24 January 2012. Retrieved 2012. 
  3. ^ [1][dead link]
  4. ^ "IAB Names Patrick Dolan President & Appoints Anna Bager Executive Vice President of Industry Initiatives". yahoo.com. Retrieved 2018. 
  5. ^ "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018. 
  6. ^ "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018. 
  7. ^ Kate Kaye, provided by (January 30, 2015). "ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data". adage.com. Retrieved 2015. 
  8. ^ Peter Minnium, provided by (January 13, 2015). "7 Principles For Making The Viewable Impression Work". marketingland.com. Retrieved 2015. 
  9. ^ Harold Furchtgott-Roth, provided by (February 10, 2015). "Advertisers Have A New Tool To Avoid Pirate Websites". forbes.com. Retrieved 2015. 
  10. ^ "BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX". www.mediapost.com. Retrieved . 
  11. ^ IAB (May 31, 2012). ""Do Not Track" Set to "On" By Default in Internet Explorer 10--IAB Response". 
  12. ^ "IAB urges members to ignore Microsoft's do not track default setting". adage.com. October 9, 2012. Retrieved 2015. 
  13. ^ IAB (March 12, 2013). "IAB Accuses Mozilla of Undermining American Small Business & Consumers' Control of Their Privacy with Proposed Changes to Firefox". 
  14. ^ IAB (March 12, 2013). "an open letter to mozilla corporation". 
  15. ^ Alex Kantrowitz (March 25, 2013). "The IAB's Cookie Stance Riles Publishers". 
  16. ^ Glyn Moody (March 6, 2013). "Is Mozilla "Undermining the Openness of the Internet"?". 
  17. ^ Michael Larabel (March 26, 2013). "GTK+ Is Becoming Very Usable With Wayland". 
  18. ^ "'Pretending ad blocking will disappear is a mythology' - AdBlock Plus on the IAB fallout". The Drum. Retrieved . 
  19. ^ "IAB un-invites Adblock Plus from its annual conference". The Drum. Retrieved . 
  20. ^ "Interactive Advertising Bureau 'dis-invites' Adblock Plus from annual conference". BetaNews. Retrieved . 
  21. ^ "IAB Dis-Invites Adblock Plus From Leadership Confab". www.mediapost.com. Retrieved . 
  22. ^ "IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out - Digital Advertising Consent". advertisingconsent.eu. Retrieved . 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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