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Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."[1][2] Included in the cultural creative demographic are consumers of New Age goods and services.[3][4]

Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;[3][5][6] and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.[7]

Products and services

The marketplace includes goods and services such as:[]


LOHAS is a recognised market segment in the USA, Western Europe and Asian countries including Japan, Singapore and Taiwan.

The Japanese government has a campaign called "Cool Biz", it encourages offices to allow their workers to remove the tie and adopt light-colored business suits. This made a great contribution to the environment as offices adjusted their themostats up to 28 °C (82 °F), subject to the government's instruction.[]

See also


  1. ^ Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section. New York Times.
  2. ^ Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine. Nielsen Business Media. Retrieved .[dead link]
  3. ^ a b Judith Rosen (2002-05-27). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly.
  4. ^ David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life. Archived from the original on November 13, 2002.
  5. ^ Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies. 31 (Volume 31 Issue 1): Page 57-65. doi:10.1111/j.1470-6431.2005.00485.x.
  6. ^ Halweil, Brianink =; Lisa Mastny; Erik Assadourian; Linda Starke; Worldwatch Institute (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. p. 167. ISBN 0-393-32539-3.
  7. ^ http://www.lohas-asia.org/about-us/

External links

  • [1] LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
  • LOHASwire.com Canadian news wire agency specializing in LOHAS
  • [2] Chic Cities - A current weekend series on Hong Kong / Shanghai / Tai Pei Lifestyle with introduction to latest trends, places of interest, shops and restaurants, celebrity interviews and many more.
  • The Source Asia Hong Kong based Online Magazine focused on LOHAS and Holistic living.
  • LOHAS and The Indigo Dollar: Growing The Spiritual Economy Article critical of LOHAS' mobilization of spirituality.
  • [3] On the New Economy - A blog featuring trends, businesses and products LOHAS buy and sell.

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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