February 26, 1829
Buttenheim, Kingdom of Bavaria
|Died||September 26, 1902
San Francisco, California, U.S
|Known for||Founding the first company to manufacture riveted blue jeans|
Levi Strauss (, born Löb Strauß, German: [lø:p '?t?a?s]; February 26, 1829 - September 26, 1902) was a German-American businessman who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.
Levi Strauss was born in Buttenheim, on February 26, 1829, in the Franconian region of the Kingdom of Bavaria, in the German Confederation, to an Ashkenazi Jewish family. He was the son of Hirsch Strauss and his second wife Rebecca Strauss. At the age of 18, Strauss, his mother and two sisters traveled to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.
Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky, and sold his brothers' supplies in Kentucky. In January 1853, Levi Strauss became an American citizen.
The family decided to open a West Coast branch of the family dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent the family and he took a steamship for San Francisco, arriving in early March 1853, where he joined his sister's family.
Strauss opened his dry goods wholesale business as Levi Strauss & Co. and imported fine dry goods--clothing, bedding, combs, purses, handkerchiefs--from his brothers in New York. He made tents, and later jeans. Levi lived with Fanny's growing family.
Jacob Davis, one of Strauss's customers and one of the inventors of riveted denim pants in 1871, went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.
Levi Strauss died on September 26, 1902. He left his company to his four nephews. His profit was about $164 million 2014 dollars.
The Levi Strauss museum in Buttenheim, Germany, is located in the 1687 house where Strauss was born. There is also a Visitors Center at Levi Strauss & Co. headquarters in San Francisco, which features historical exhibits. The Levi Strauss Foundation started with an 1897 donation to the University of California, Berkeley.