Some market segments are referred to by acronyms and initials:
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women.
"I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market."
âToby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, ChangeWave Investing
"Sell Short is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk! Sell Short isn't just a guide to tradingâit is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market!"
âJon "Doctor J" Najarian, Cofounder, OptionMonster.com
"Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market."
âBryan Perry, editor, Tactical Trader and author, The 25% Cash Machine
"The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies."
âGerald Scheinman, Alcyone Capital Management, LLC
"Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humorâand a reader always knows where Michael stands on an issue or how to execute a trade."
âWilliam Hyman, Investor
"Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of 2008 made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike."
âJon Plexico, Stonepine Capital LP
Weaving together intrigue, medical drama, and romance, The Far Side of the Sky by Daniel Kalla,brings to life an extraordinary and little-known chapter of the Second World War. Stirring and fast-paced, the novel is a sweeping account of a world in tumult and a moving saga about courage in the darkest of times.
November 9, 1938âKristallnacht. The Nazis unleash a night of terror upon German and Austrian Jews. Franz Adler, a widowed Jewish surgeon, experiences firsthand the wave of violence sweeping Vienna when his beloved younger brother is lynched. Desperate to find sanctuary for his young daughter, Franz hears whispers of Jews fleeing to distant Shanghai in the Far East.
After a harrowing escape from Europe, the Adlers land in Shanghai to find it besieged by the rampaging Japanese army. But the cosmopolitan cityâthe "Paris of the East"âstill represents the last haven for thousands of Jews fleeing the Third Reich.
Franz meets Soon Yi "Sunny" Mah at the refugee hospital where they both volunteer. Half-Chinese and half-American, the compassionate and headstrong young nurse is an outcast in her own culture. Recognizing her ability, Franz agrees to mentor Sunny in surgery.
After the attack on Pearl Harbor, tensions soar. With Japanese soldiers lurking on every corner, the threat of starvation, disease, and internment hangs over the Adlers. So does the menace from the Nazis who refuse to let go of the Jewish "escapees." Franz is torn between ensuring his family's security and following his heart.
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry.
Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy.
Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinationsâ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.