Some market segments are referred to by acronyms and initials:
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Demographics not only define who we are, where we live, and how our numbers change, butâfor those who can read beyond the raw figuresâthey open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asiaâs population boom stalls?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
As waves of people are born and age, fortunes and futures are determined. Whether youâre an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
"I know of no other book designed for the needs of the individual investor or trader looking to make money on a broken company or market segment. He turned shorting stocks from something many see as 'the dark side' of investing into a great way to make money in any market."
âToby Smith, panelist, Fox News Channel's Bulls and Bears and founder and editor, ChangeWave Investing
"Sell Short is a great book for anyone who wants to be able to trade all markets. Michael uses sound option strategies to show how to play from the short side with limited risk and that's what investing and making money is all about: controlling risk! Sell Short isn't just a guide to tradingâit is a complete method for identifying opportunities and managing a portfolio. I'll bet we all wish we'd read Sell Short last year, but trust me, these strategies work in any market!"
âJon "Doctor J" Najarian, Cofounder, OptionMonster.com
"Michael's approach to shorting stocks proves that solid research in uncertain, volatile markets does pay off. In a world of congenital optimists and crowded with long-only advisory services, Sell Short is a terrific primer for all investors seeking to make money on both sides of the market."
âBryan Perry, editor, Tactical Trader and author, The 25% Cash Machine
"The events of the recent past have shown that this book is overdue. Michael Shulman shows traders how to focus on individual stocks and sectors that are underperforming and then profit from them. An invaluable tool to complement any investor's trading strategies."
âGerald Scheinman, Alcyone Capital Management, LLC
"Michael has been spot on about the financial and economic crises for more than two years, way ahead of most in the financial industry. He tells it like it is, avoids the fluff, and has an uncanny ability to zero in on the critical aspects of the issues. He writes easily, with clarity and humorâand a reader always knows where Michael stands on an issue or how to execute a trade."
âWilliam Hyman, Investor
"Both institutional fund managers and retail investors will find Sell Short profoundly informative for identifying multiple ways to approach protecting downside risk in a portfolio as well as simply making money on the short-side. As a long-oriented fund, the downdraft of 2008 made it abundantly clear that everyone needs to have a deep base of 'short' knowledge in order to generate strong returns. Shulman's book should prove invaluable to novices and experts alike."
âJon Plexico, Stonepine Capital LP
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry.
Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy.
Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinationsâ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.
Weaving together intrigue, medical drama, and romance, The Far Side of the Sky by Daniel Kalla,brings to life an extraordinary and little-known chapter of the Second World War. Stirring and fast-paced, the novel is a sweeping account of a world in tumult and a moving saga about courage in the darkest of times.
November 9, 1938âKristallnacht. The Nazis unleash a night of terror upon German and Austrian Jews. Franz Adler, a widowed Jewish surgeon, experiences firsthand the wave of violence sweeping Vienna when his beloved younger brother is lynched. Desperate to find sanctuary for his young daughter, Franz hears whispers of Jews fleeing to distant Shanghai in the Far East.
After a harrowing escape from Europe, the Adlers land in Shanghai to find it besieged by the rampaging Japanese army. But the cosmopolitan cityâthe "Paris of the East"âstill represents the last haven for thousands of Jews fleeing the Third Reich.
Franz meets Soon Yi "Sunny" Mah at the refugee hospital where they both volunteer. Half-Chinese and half-American, the compassionate and headstrong young nurse is an outcast in her own culture. Recognizing her ability, Franz agrees to mentor Sunny in surgery.
After the attack on Pearl Harbor, tensions soar. With Japanese soldiers lurking on every corner, the threat of starvation, disease, and internment hangs over the Adlers. So does the menace from the Nazis who refuse to let go of the Jewish "escapees." Franz is torn between ensuring his family's security and following his heart.
"Winning the Loser's Game is considered by many to be a classic analysis of investing." ÂÂFinancial Planning
The premise of the bestselling Winning the Loser's GameÂÂthat individual investors can achieve far greater success working with financial markets than against themÂÂhas grown increasingly popular in today's hard-to-predict markets. The latest edition of this concise yet comprehensive classic offers updated strategies to leverage the power of time and compounding, protect against down cycles, and more.
A reliable mortgage broker is in constant demand and never short on business in any economic condition. According to the U.S. Department of Labor, the average income of mortgage brokers is $43,210. The mortgage brokering business is one of the fastest growing occupations in America today, yet the financial success rate for these new brokers is dismal. It is estimated that less than 30 percent of new mortgage brokers ever become financially successful. Virtually all mortgage brokers are paid strictly on commission, so there is little motivation for the company to help you succeed. You need the proper training to be prepared.
This new book will provide you with a road map to financial success. You will learn how NOT to make the big mistakes most new brokers make, how to put a loan package together, how to find borrowers, how and what to charge, how to guarantee your fee, how to make buyers and sellers happy, and how to quickly and easily locate the best deals for your customers. Additionally, this book provides you with information on licensing and exam fees, the expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, software programs that make running your business effortless, the private mortgage segment, the commercial market, secrets to using the Internet, realtors, online tools and ideas, mortgage technology tips, Internet leads, building partnerships, and much more.
We also spent thousands of hours interviewing, e-mailing, and communicating with hundreds of todays most successful mortgage brokers. This book is a compilation of their secrets and proven, successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to earn a high, consistent income as a broker, this book is for you.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâs garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.Â Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.