|Location||Coney Island, Brooklyn, United States|
|Operated by||Central Amusement International, LLC|
|General Manager||Fernando Velasquez|
|Area||3.16-acre (12,800 m2)|
Luna Park is the name of an amusement park in the neighborhood of Coney Island, Brooklyn in New York City that opened on May 29, 2010 at the former site of Astroland, an amusement park that had been in operation for 46 years. It was named after the original 1903 Luna Park which existed until 1944 on a site just north of the current park's 1000 Surf Avenue location.
The park was designed, developed, and operated by Central Amusement International, LLC (CAI), a subsidiary of the Italian company Zamperla which built 19 new mechanical rides for the park. There are also interactive games, food and beverage concessions, and live entertainment. The park is currently operated by Fernando Velasquez, its general manager.
In September 2003, Mayor Bloomberg, the New York City Council and Brooklyn Borough President Marty Markowitz formed the Coney Island Development Corporation (CIDC) which released the "Coney Island Revitalization Plan" in 2005, which laid out its plan to preserve and grow the historic amusement area.
In 2008, the Coney Island Astroland amusement park closed at the end of the season. In 2009, a traveling carnival operated amusement rides on the Astroland site, renaming it Dreamland. On February 16, 2010, New York City Mayor Michael Bloomberg announced the winning bid to develop and operate an amusement park to be constructed on the 3.16-acre (12,800 m2) former site of Astroland in Coney Island would be awarded to Zamperla/Central Amusement International under a 10-year lease.
The new Luna Park was widely advertised across New York City in various ways such as posters, billboards, and advertisements on the side of public buses as part of an advertisement for the attractions at Coney Island. The ads boasted the punchlines "Thrill is nothing without speed", referring to the various thrill rides at the park and "The FUN is back at Coney Island" referring to the Coney Island restoration project.
When the park opened on May 29, 2010, it received much media attention. News channels went to the park and interviewed visitors of the park and newspapers took photos and wrote articles about the rides and attractions.
Besides the new rides brought in by Zamperla, many older rides from Astroland were incorporated into Luna Park. These included the old park's centerpiece, "Astrotower", which was not operational; another inherited ride was the landmarked Cyclone roller coaster, which was leased out to Astroland in 1975. Some of the other old spaced themed elements were incorporated into the amusement areas. On July 2, 2013, Luna Park was evacuated as a precaution due to a problem with the Astrotower swaying; part of the attraction remained closed over the Fourth of July. During that time, construction crews worked day and night to dismantle the tower and by July 6 it had been reduced to a four foot high stump with the pieces sold to a local junkyard for scrap.
Luna Park's entrance is patterned after the entrance to the original 1903 Luna Park and was built on the ground of the former Astroland amusement park. The new park is the home of nineteen new attractions and games. It is the only area in Coney Island in which the use of cash to pay for amusements and rides is not allowed; visitors must buy Luna Cards and spend Luna Credits or use an unlimited ride wristband that allows for four hours of ride time on select rides. Throughout the park variations of the Coney Island "Funny Face" logo can be seen. The logo, from the early days of George C. Tilyou's Steeplechase Park, has been around for a hundred years.
For the 2011 season, an addition called Scream Zone opened that features four new rides. While part of Luna Park, it is marketed as a separate destination.