Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
A market development strategy entails expanding the potential market through new users or new uses. New users can be defined as: new geographic segments, new demographic segments, new institutional segments or new psychographic segments. Another way is to expand sales through new uses for the product.
A marketing manager has to think about the following questions before implementing a market development strategy: Is it profitable? Will it require the introduction of new or modified products? Is the customer and channel well enough researched and understood?
In high tech, where discontinuous innovation is the norm, a successful market development strategy requires crossing the chasm between the early market and the mainstream.
The content of the book is applicable to any new businessventure as well as for the development and implementation of growthopportunities inÂ mature organizations.Â Inherentlyinternational in its scope, the text includes numerous real worldexamples, taken from the authorâs own experience as a biotechentrepreneur,Â as well as from the wider global businesscommunity.
Published originally in 1990 to critical acclaim, Robert Wade's Governing the Market quickly established itself as a standard in contemporary political economy. In it, Wade challenged claims both of those who saw the East Asian story as a vindication of free market principles and of those who attributed the success of Taiwan and other countries to government intervention. Instead, Wade turned attention to the way allocation decisions were divided between markets and public administration and the synergy between them. Now, in a new introduction to this paperback edition, Wade reviews the debate about industrial policy in East and Southeast Asia and chronicles the changing fortunes of these economies over the 1990s. He extends the original argument to explain the boom of the first half of the decade and the crash of the second, stressing the links between corporations, banks, governments, international capital markets, and the International Monetary Fund. From this, Wade goes on to outline a new agenda for national and international development policy.
This is the first book to fully present, analyse and interpret the Chinese real estate market.
Dr Junjian Albert Cao examines the Chinese real estate marketâs growth trajectory, unique governance and factors affecting values and investment in the context of reforms, rapid economic growth and urbanization.
The book provides essential insights into the institutional change surrounding the development of the property market, government intervention at local and national levels, taxes and other regulatory charges, and factors such as market practices, economic changes, government policies and social changes that affect the value of real estate.
Furthermore, the book analyses academic and policy debates on issues such as:
The book offers a comprehensive, in-depth and up-to-date account of the Chinese property market and presents a full assessment of the investment potential of Chinese real estate. It is a must read for students, academics and real estate professionals interested in this fascinating real estate market that has implications for Chinese and the world economies.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Latin American and Caribbean countries are the most urban in the developing world and have very high home ownership rates. Many cities in the region also show high average family incomes for developing world standards. However, despite these accomplishments, many of the region's inhabitants are still poorly housed. Of the 124 million families living in the region's cities, five million rely on another family for shelter; three million live in houses that are beyond repair; and a remaining 31 million live in houses that lack either title, water, sewerage, adequate flooring, or sufficient space. Most of these dwellings and many more otherwise satisfactory homes are located in neighborhoods that lack many basic urban amenities. This book looks at both the determinants and consequences of these poor housing outcomes. Housing and neighborhood conditions strongly influence health, nutrition, education, and environmental outcomes, along with access to economic opportunities and vulnerability to social ills. The book examines, with new data sources and rigorous analytical methods presented in an accessible way, the three main related factors usually identified as key determinants of the region's poor housing outcomes: high housing prices relative to family income, lack of access to mortgage credit, and high land prices. The book also looks at the role of government policies and regulations as well as public housing programs, both at the local and federal level, in shaping housing outcomes in the region.
Revolutionary ideas on how to use markets to bring about fairness and prosperity for all
Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinkingâand pretty much all conventional thinking about markets, both for and againstâon its head. The book reveals bold new ways to organize markets for the good of everyone. It shows how the emancipatory force of genuinely open, free, and competitive markets can reawaken the dormant nineteenth-century spirit of liberal reform and lead to greater equality, prosperity, and cooperation.
Eric Posner and Glen Weyl demonstrate why private property is inherently monopolistic, and how we would all be better off if private ownership were converted into a public auction for public benefit. They show how the principle of one person, one vote inhibits democracy, suggesting instead an ingenious way for voters to effectively influence the issues that matter most to them. They argue that every citizen of a host country should benefit from immigrationânot just migrants and their capitalist employers. They propose leveraging antitrust laws to liberate markets from the grip of institutional investors and creating a data labor movement to force digital monopolies to compensate people for their electronic data.
Only by radically expanding the scope of markets can we reduce inequality, restore robust economic growth, and resolve political conflicts. But to do that, we must replace our most sacred institutions with truly free and open competitionâRadical Markets shows how.
Profiting from long-term trends is the most common path tosuccess for traders. The challenge is recognizing the emergence ofa trend and determining where to enter and exit the market. No bodyis more familiar with this situation than author Tina Logan. Now,in Profiting from Market Trends, she shares here extensiveinsights in this area with you.
Divided into four comprehensive parts?trend development, changein trend direction, reading the market, and profiting fromtechnical analysis?this reliable resource skillfully describes howto identify the emergence of a new trend; quantify the strength ofthe trend; identify signals that confirm the trend or warn that thetrend may be ending; and place trades to profit from trends.Written in an easy to understand and engaging style, Profitingfrom Market Trends effectively addresses how to apply theinformation provided to make money in today's dynamic markets.
Understanding and identifying trends is one of the mostimportant factors in successful trading. This book will show youhow to achieve this elusive goal.