Nationwide Insurance
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Nationwide Insurance
Nationwide Mutual Insurance Company
Industry Financial services
Founded 1926; 92 years ago (1926) (as Farm Bureau Mutual Automobile Insurance Company)
Headquarters One Nationwide Plaza
Columbus, Ohio, U.S.
Key people
Steve Rasmussen, CEO
Products Insurance, Investments, Banking
Revenue IncreaseUS$ 43 billion (2016)
IncreaseUS$ 910 million (2016)
IncreaseUS$ 209.8 billion (2016)
Number of employees

Nationwide Mutual Insurance Company and affiliated companies is a group of large U.S. insurance and financial services companies based in Columbus, OH. The company also operates regional headquarters in Des Moines, IA; San Antonio, TX; Gainesville, FL; Raleigh, NC; and Westerville, OH. Nationwide currently has approximately 34,000 employees,[1] and is ranked #68 in the most recent Fortune 500.[2] Nationwide is currently ranked #54 in Fortune's "100 Best Companies to Work For".[3]

Nationwide Financial Services (NFS), a component of the group, was partially floated on the New York Stock Exchange prior to being repurchased by Nationwide Mutual in 2009. It had owned the majority of NFS common stock since it had gone public in 1997.[4]


Beginnings as Farm Bureau Mutual

In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926 the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio and two days later it acquired its financing, a $10,000 loan drawn from the membership dues of the Ohio Farm Bureau Federation.[6] At that time, Ohio law required 100 people to pledge to become policyholders. The first agents managed to recruit ten times that number, and on April 12, 1926, Farm Bureau Mutual started business with over 1,000 policyholders.

The first product of the new company, as its name implied, was automobile insurance. The company wrote policies only to Ohio farmers who were members of the Ohio Farm Bureau.


Nationwide sign outside of One Nationwide Plaza.

In 1928, Farm Bureau Mutual expanded to West Virginia, followed by Maryland, Delaware, Vermont, and North Carolina. Farm Bureau Mutual began underwriting residents of small towns in 1931 and residents in larger cities in 1934. Also, in 1934, Farm Bureau Mutual began offering fire insurance. This product grew the following year with the purchase of a struggling fire insurance company.

In 1935, Farm Bureau Mutual acquired the Life Insurance Company of America from the bankrupt fraternal insurer, American Insurance Union. The company was later renamed to Farm Bureau Life Insurance Company in 1938.[7]

With growth came a need for expansion of office space. In 1936, the company moved to the famous 246 Building at 246 N. High Street in Columbus.

By 1943, Farm Bureau Mutual operated in 12 states and the District of Columbia. Even with the tripling of space in the 246 Building (which was finally dedicated on the 25th anniversary of the company), Farm Bureau Mutual still had insufficient office space, and began opening regional offices in 1951.

In 1955, Farm Bureau Mutual changed its name to Nationwide Insurance, a name by which it is commonly known today. In the 10 years that followed, Nationwide expanded into Oregon, making the company truly "nationwide". It also expanded into 19 other states, bringing the total by 1965 to 32 states and the District of Columbia.

Nationwide outgrew the 246 Building by the 1970s and work began on a new skyscraper headquarters for the company. In 1978, One Nationwide Plaza was completed at the southwest corner of N. High Street and Nationwide Blvd. on the northern edge of downtown Columbus, Ohio. Since 1988, Nationwide has added the following to its presence in Downtown Columbus: Plaza Two (on the northeast corner of High Street and Chestnut), Plaza Three (just west of High Street and Chestnut), Plaza Four (Front Street), 275 Marconi (behind Plazas One and Three on Marconi Blvd), and 10 West Nationwide, which together with Plaza One form the primary downtown complex. In addition to downtown Columbus, Nationwide also has a significant presence in the Columbus, Ohio metropolitan suburbs of Dublin and Grove City.

Previous logo used until September 2014

Nationwide Slogan & Jingle

The Nationwide slogan, "Nationwide is on your Side" was first introduced to the public in 1965 and was later set to music in 1969.[8][9]

Nationwide Jingle Singers & Performers


Nationwide Tour

In 2003, Nationwide secured the naming rights from what was then the Tour, the second-highest men's professional golf tour in the United States. The tour was known by this name until 2012, when Nationwide relinquished the naming rights.

Nationwide Children's Hospital

On September 24, 2007 Columbus Children's Hospital was rededicated as Nationwide Children's Hospital. This was done in response to a $50 million donation to the hospital by Nationwide.[16]

Helping Columbus become a major league city

One Nationwide Plaza, the headquarters in Columbus.

By 1997, the city of Columbus had grown to become the 15th largest city in the United States. However, Columbus by this time was the largest American city without a professional sports franchise competing in the top leagues in the United States (i.e., Major League Baseball, the National Football League, the National Basketball Association, or the National Hockey League). After plans to move the Hartford Whalers to Columbus failed when voters rejected a tax levy, the Nationwide Mutual Insurance Company announced that it would build an arena adjacent to One Nationwide Plaza in an effort to bring an NHL franchise to Columbus. This second effort was successful, and the Columbus Blue Jackets began play at Nationwide Arena in late 2000. Nationwide Arena, named for the company, is the centerpiece of the Arena District, an area of entertainment venues, restaurants, and hotels linking downtown Columbus with The Short North neighborhood.


Nationwide became the title sponsor of the NASCAR Nationwide Series beginning in the 2008 season. On September 18, 2013, the company announced it will no longer sponsor the series after 2014, but will remain an official sponsor of NASCAR.[17] Beginning in 2015, Nationwide became the primary sponsor for Dale Earnhardt, Jr. in the Sprint Cup Series.[18]

Memorial Tournament

On September 3, 2010, Nationwide announced a six-year deal to become the presenting sponsor of the PGA Tour Memorial Tournament beginning with the 2010 event.

Jack Hanna

In March 2010 Nationwide announced that it would be co-sponsoring Columbus Zoo and Aquarium Director Emeritus Jack Hanna's "Into the Wild" TV show and national speaking tour.[19]

The Companies

Nationwide is one of the largest insurance and financial services companies in the world, focusing on domestic property and casualty insurance, life insurance and retirement savings, asset management, and strategic investments.

The Nationwide family includes:

Property and Casualty


  • Atlantic Floridian Insurance Company
  • Colonial County Mutual Insurance Company
  • Crestbrook Insurance Company[20]
  • Lone Star General Agency
  • Nationwide Affinity Insurance Company of America
  • Nationwide Assurance Company
  • Nationwide Corporation
  • Nationwide Exclusive Agent Risk Purchasing Group
  • Nationwide General Insurance Company
  • Nationwide Indemnity Company
  • Nationwide Insurance Company of Florida
  • Nationwide International Underwriters
  • Nationwide Lloyds
  • Nationwide Mutual Fire Insurance Company
  • Nationwide Mutual Insurance Company
  • Nationwide Property and Casualty Insurance company
  • Retention Alternatives Ltd.
  • Veterinary Pet Insurance Company
  • Whitehall Holdings, Inc.
  • WI of Florida, Inc.


  • THI Holdings (Delaware), Inc.
  • Titan Auto Insurance of New Mexico, Inc.
  • Titan Indemnity Company
  • Titan Insurance Company
  • Titan Insurance Services, Inc.


  • Victoria Automobile Insurance Company
  • Victoria Fire & Casualty Company
  • Victoria National Insurance Company
  • Victoria Select Insurance Company
  • Victoria Specialty Insurance Company


  • Allied General Agency Company
  • Allied Group, Inc.
  • Allied Property and Casualty Insurance Company
  • Allied Texas Agency, Inc.
  • AMCO Insurance Company
  • Cal-Ag Insurance Services, Inc.
  • CalFarm Insurance Agency
  • Depositors Insurance Company
  • Nationwide Document Solutions, Inc.
  • Nationwide Insurance Company of America
  • Nationwide Sales Solutions, Inc.
  • Premier Agency, Inc.


  • F & B, Inc.
  • Farmland Mutual Insurance Company
  • Nationwide Agribusiness Insurance Company

Scottsdale Insurance

  • DVM Insurance Agency, Inc.
  • National Casualty Company
  • Scottsdale Indemnity Company
  • Scottsdale Insurance Company
  • Scottsdale Surplus Lines Insurance
  • American Marine Underwriters
  • Insurance Intermediaries
  • Western Heritage Insurance Company

Life Insurance, Retirement and Investment

  • 1717 Advisory Services, Inc.
  • 1717 Brokerage Services, Inc
  • Nationwide Securities, LLC
  • Gardiner Point Hospitality, LLC
  • Life REO Holdings, LLC
  • Nationwide Affordable Housing, LLC
  • Nationwide Alternative Investments, LLC
  • Nationwide Bank
  • Nationwide Community Development Corporation, LLC
  • Nationwide Financial Assignment Company
  • Nationwide Financial Institution Distributors Agency, Inc.
  • Nationwide Financial Services Capital Trust
  • Nationwide Financial Services, Inc.
  • Nationwide Financial Structured Products, LLC
  • Nationwide Fund Advisors
  • Nationwide Fund Distributors LLC
  • Nationwide Fund Management LLC
  • Nationwide Investment Advisors, LLC
  • Nationwide Investment Services Corporation
  • Nationwide Life Insurance Company
  • Nationwide Life Insurance Company of Delaware
  • Nationwide Life Tax Credit Partners 2007-A, LLC
  • Nationwide Provident Holding Company
  • Nationwide Retirement Solutions Insurance Agency, Inc.
  • Nationwide Retirement Solutions, Inc.
  • Nationwide Retirement Solutions, Inc. of Arizona
  • Nationwide Retirement Solutions, Inc. of Ohio
  • Nationwide Retirement Solutions, Inc. of Texas
  • NF Reinsurance Ltd.
  • NFS Distributors, Inc.
  • Olentangy Reinsurance Company
  • Pension Associates, Inc.
  • Provestco, Inc.
  • RCMD Financial Services, Inc.
  • Registered Investment Advisors Services, Inc.
  • TBG Aviation, LLC
  • TBG Danco Insurance Services Corporation
  • TBG Financial & Insurance Services Corp.
  • TBG Insurance Services Corporation
  • Washington Square Administrative Services, Inc.

Asset Management

  • Audenstar Limited
  • Corviant Corporation
  • Nationwide Asset Management Holdings
  • Nationwide Emerging Managers, LLC
  • Nationwide Global Funds
  • Nationwide Global Ventures, Inc.
  • Nationwide Mutual Funds
  • Nationwide SA Capital Trust
  • Nationwide Separate Accounts, LLC
  • Nationwide Variable Insurance Trust
  • Newhouse Capital Partners, LLC
  • Newhouse MD LLC
  • Newhouse Special Situations Fund I, LLC
  • NWD Asset Management Holdings, Inc.
  • NWD Investment Management, Inc.
  • NWD Management & Research Trust
  • Riverview Alternative Investment Advisors, LLC
  • Riverview International Group, Inc.
  • The Healthcare Fund LDC
  • National Casualty Company of America, Ltd.

Strategic Investments

  • AGMC Reinsurance, Ltd.
  • FutureHealth Corporation
  • FutureHealth Holding Company
  • FutureHealth Technologies Corporation
  • Gates, McDonald & Company
  • Gates, McDonald & Company of New York, Inc.
  • GatesMcDonald Health Plus Inc.
  • Intervent USA, Inc.
  • Nationwide Advantage Mortgage Company
  • Nationwide Asset Management, LLC
  • Nationwide Better Health, Inc.
  • Nationwide Cash Management Company
  • Nationwide Global Holdings, Inc.
  • Nationwide Management Systems, Inc.
  • Nationwide Mutual Capital I, LLC
  • Nationwide Mutual Capital, LLC
  • Nationwide Private Equity Fund, LLC
  • Nationwide Realty Investors, Ltd.
  • Nationwide Realty Management, LLC
  • Nationwide Services for You, LLC

Previously Owned Companies


Since 2004, Nationwide has continuously received a 100% rating each year on the Corporate Equality Index, which is released by the gay rights activist group Human Rights Campaign. Nationwide includes "sexual orientation" and "gender identity" in its equal employment opportunity policy, and provides diversity training to its employees on sexual orientation.[21]

In 2008 Nationwide entered into an exclusive partnership with Tavis Smiley, including sponsorship of Smiley's PBS television program as a provider of property and casualty insurance products. The sponsorship of the television program ended in 2011, but the partnership continues for other events and initiatives.

Nationwide was also a national sponsor of the 2009 State of the Black Union event.[22]

Nationwide hired, Vernon Blatz, one of the country's first blind computer programmers in 1964. He attended the University of Cincinnati Medical Center's trial run of the nation's first training program to educate the blind for careers involving computers. [23]


Enterprise Collaboration

Nationwide's internal collaboration platform "SPOT" is an advanced enterprise social media platform that combines Yammer and Sharepoint to provide a unified experience to Nationwide employees.[24][25]

Mobile claims application

In 2009, Nationwide released Nationwide Mobile, a free iPhone application for Nationwide auto insurance customers and other iPhone users. The app is designed to assist drivers with the steps to take after an accident. It also helps Nationwide customers start the claims process, finds Nationwide-certified local repair shops, and facilitates the exchange of accident and insurance information. Nationwide was the first US insurer to offer such an application for the iPhone.[26]


CEO Years Served
Lee B. Palmer 1926-1928
George L. Cooley 1928-1939
Murray Lincoln 1939-1964
Bowman Doss 1964-1969
George Dunlap 1969-1972
Dean Jeffers 1972-1981
John Fisher 1981-1992
Dimon McFerson 1992 - 2000
Jerry Jurgensen 2001 - 2009
Steve Rasmussen 2009 - Present


Death Benefit Controversy

In October 2012, Nationwide paid $7.2 million to resolve a proof of its payouts for death benefits in a probe led by a multistate task force headed by Florida Insurance Commissioner Kevin McCarty.[27] The task force stated that over $1 billion of death benefits was not paid to consumers by multiple companies, including Nationwide, MetLife, Prudential Financial, Inc., and Manulife Financial Corp,[28] because of customers failure to file a claims report. The pact reached with the task force will commit Nationwide and other insurers to compare its records against the Social Security Death Index and conduct a search for beneficiaries. The language in life insurance policies make it clear that it is up to the beneficiaries to notify the insurer; however, few companies have fallen back on this argument due to public relations fallout.[27]

Claims of Bad Faith

In June 2014, Nationwide was hit with an $18 million punitive damages award after a plaintiff proved the company "strong-armed its own policyholder rather than negotiating in good faith to compensate plaintiff for the loss suffered in an automobile collision."[29]

Edward and Audrey Cramer

In November 2017, Nationwide Mutual Insurance Company was sued by policy holders Edward and Audrey Cramer who had sustained a loss, filed a property damage claim, and ended up arrested for suspicion of growing marijuana.[30]

The incident started back in September 2017 when a large tree from neighboring property fell onto the side of the Cramer's home, causing damage to the house and an antique garden tractor. A press release alleges that when the Cramers' Nationwide insurance agent, Jonathan Yeamans, arrived at the home to assess the damage, Yeamans took photos of flowering hibiscus plants in their backyard and sent the photos to police, believing the plant was marijuana. The Buffalo Township Police Department then obtained a search warrant.

Police officers arrived at the Cramers' home on Oct. 7, 2017 to search their property. Audrey, 66, was home alone at the time, and she says she answered the door wearing only a bra, a short top and underpants. Officers allegedly pointed assault rifles at Audrey, told her to get her hands up and entered her home after informing her they had a search warrant, although they did not show it to her. Audrey was allegedly handcuffed, placed under arrest and put in the back of a police cruiser, and she says officers refused her requests to put on pants and shoes.

The lawsuit claims that Audrey explained to police that the plants they were seeking were flowering hibiscus, which vaguely resemble marijuana, but was told by police that her husband had lied to her about raising hibiscus and was actually raising marijuana. The lawsuit said Audrey, 66, sat in the back of a hot police car for 4.5 hours with her hands tightly cuffed behind her back. When her husband arrived 30 minutes after police, he had guns pointed at him and was also cuffed and placed into the back of a cruiser, the lawsuit says. Buffalo police officers then ransacked the house looking for marijuana, causing various damage to the home's interior and causing emotional stress to the Cramers, the lawsuit says.

In addition, the lawsuit claims that the Cramers received notification later in October 2017 from Nationwide Insurance saying that marijuana was found on the property, "and if they failed to remove the nonexistent marijuana plants, Nationwide would cancel their insurance policy." Among the allegations are use of excessive force, false arrest, false imprisonment, intentional infliction of emotional distress and invasion of privacy.

"Nationwide is not in a position to discuss the matter at this time," company spokesman David Gilligan wrote in an email.[31]

See also


  1. ^ "News Resources -". 
  2. ^ "Fortune 500". Fortune. 
  3. ^ /
  4. ^ "Newsroom -". 
  5. ^ Lincoln, Murray (1982). Vice President in Charge of Revolution. New York: McGraw-Hill. p. 72. 
  6. ^ Franklin, Peter (1994). On Your Side. Nationwide Insurance. p. 2. ISBN 0-9643584-1-7. 
  7. ^ Franklin, Peter (1994). On Your Side. Columbus, OH. p. 46. ISBN 0-9643584-0-9. 
  8. ^ High, Kamau (2008-07-27). "Jingles back in Favor with Advertisers". Reuters. Retrieved . 
  9. ^ Karmen, Steve (August 14, 2017). "Who Killed the Jingle". Googe Books. Retrieved 2017. 
  10. ^ "Jana Kramer Is a Super Sleuth in Nationwide Insurance Commercial". Taste of Country. Retrieved . 
  11. ^ Stanley, Deb (2015-10-01). "Peyton Manning sings about queso, getting lost and chicken parm in new Nationwide ad". 7NEWS. Retrieved . 
  12. ^ "Nationwide Insurance Songs for All Your Sides Commercial Song by Leslie Odom Jr". Retrieved . 
  13. ^ "Nationwide Switches Up Jingle to Show Its Many Sides". Retrieved . 
  14. ^ "Nationwide Switches Up Jingle to Show Its Many Sides". Retrieved . 
  15. ^ "See the Spot: Julia Roberts Partners With Nationwide Insurance". Retrieved . 
  16. ^ "Columbus Children's Hospital Becomes Nationwide Children's Hospital". 2007-09-24. Retrieved . 
  17. ^ Ryan, Nate (September 18, 2013). "Nationwide to end sponsorship of NASCAR's No. 2 series". USA Today. Retrieved 2013. 
  18. ^ Bruce, Kenny (May 2, 2014). "JUNIOR'S SPONSORSHIP PART OF NATIONWIDE 'EVOLUTION'". NASCAR. Retrieved 2014. 
  19. ^ "Nationwide Partners With Jack Hanna and the Columbus Zoo on Wildlife Conservation". Nationwide. Retrieved 2015. 
  20. ^ "Crestbrook Insurance Expands into California, More States to Come". 
  21. ^
  22. ^ "Tavis Smiley Hosts First On Your Side® Tour Stop with Nationwide Insurance". Black News. Retrieved 2014. 
  23. ^ "The program to teach the blind and visually impaired computer programming -- a first in the nation". Retrieved . 
  24. ^ Kass, Kelly. "Nationwide Insurance hits the 'spot' with enterprise collaboration platform". Simply-Communicate. Retrieved 2014. 
  25. ^ Buckley, Christian. "Building a Social Platform with SharePoint and Yammer at Nationwide Insurance". CMSWire. Retrieved 2014. 
  26. ^ Ask, Julie. "Print Share FOR EBUSINESS & CHANNEL STRATEGY PROFESSIONALS Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self Service On The Road". Forrester. Retrieved 2014. 
  27. ^ a b Scism, Leslie (October 11, 2012). "Nationwide Settles 'Death Benefits' Case". The Wallstreet Journal Online. Retrieved 2012. 
  28. ^ Mercado, Daria (May 19, 2011). "Insurance cops grill MetLife, Nationwide on death benefits". Retrieved 2012.  External link in |publisher= (help)
  29. ^ "Insurer Hit With $18 Mil. Punitive Damages Award". Legal Intelligencer. Retrieved 2014. 
  30. ^ "Lawsuit: Couple arrested after hibiscus plants mistaken for marijuana". WBBH News. Retrieved 2017. 
  31. ^ ""Police mistook hibiscus plants for marijuana, arrested Buffalo Township couple, suit claims". TribLIVE. Retrieved 2017. 

External links

Coordinates: 39°58?04?N 83°00?10?W / 39.967893°N 83.00268°W / 39.967893; -83.00268

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