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A neon (or glass) message board or glassboard is an erasable luminescent whiteboard-like writing pad that enables users to leave messages for others. They have been a common way of displaying daily specials at restaurants. Colored fluorescent non-permanent wet wipe markers are used to write notes, messages or menus on the board, which is illuminated from the edge by a fluorescent light, usually a blacklight tube.
The message board is cleaned by wiping a wet tissue or cloth across the surface to dissolve the markings. A dry tissue or soft cloth is then used to remove the residue. Board surfaces are typically black in color, and neon message boards often come with bright colored markers that are green, yellow, orange or pink.
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition
In creative advertising, no amount of glossy presentation will improve a bad idea. Thatâs why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
Pete Barry outlines simple but fundamental rules about how to âpushâ an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty yearsâ worth of international, award-winning ad campaignsâin the form of over 450 âroughsâ specially produced by the author, fifty of which are new to this editionâalso reinforce the bookâs core lesson: that a great idea will last forever.450+ Illustrations
Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate contentâor for just plain bad taste. Among the dozens of full-color examples, readers will find:
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.A classic text now in a new edition, George Feltonâs Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong adsâfrom what to say to how to say it.Â
Part 1, Strategies, operates on the premise that the idea beneath an adâs surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriterâs commandâcreating a distinctive brand voice, telling stories, using language powerfully and originallyâas well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work.Â
In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writerâs copywriting text.500 color illustrations