An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.
A panel can be distinguished from a database in the following ways:
Online panels could be for B2C or B2B. In B2B panels, a selective group of panelists will be involved like "retail owners panel" which would have retail owners as panel members.
"This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Rayâs views on 'how to be better with people' and âhow to maximise response ratesâ are vital clues that are likely to shape the future of market and social research."
âPeter Harris, National President, Australian Market and Social Research Society (AMSRS)
"It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniquesâquant and qualâthis book is for you."
âReg Baker, President and Chief Operating Officer, Market Strategies International
"Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru."
âCam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association
"Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Rayâs tour de force."
âDr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business SchoolÂ Â
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