This article relies largely or entirely on a single source. (April 2016)
|Author||Nirmalya Kumar and Jan-Benedict Steenkamp|
|Publisher||Harvard Business School Press|
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
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