Private Label Strategy
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Private Label Strategy
Private Label Strategy: How to Meet the Store Brand Challenge
Author Nirmalya Kumar and Jan-Benedict Steenkamp
Language English
Subject economics
Publisher Harvard Business School Press
Publication date
ISBN 978-1422101674

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]


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