|Successor||The Rank Group|
|Founded||23 April 1937|
|Defunct||7 February 1996|
|Headquarters||London, England, UK|
|J. Arthur Rank (Chairman)|
The Rank Organisation was a British entertainment conglomerate founded by industrialist J. Arthur Rank in April 1937. It quickly became the largest and most vertically integrated film company in Britain, owning production, distribution and exhibition facilities. It also diversified into the manufacture of radios, TVs and photocopiers (as one of the owners of Rank Xerox). The company name lasted until February 1996 when the name and some of the remaining assets were absorbed into the newly structured the Rank Group Plc.
The company logo, the Gongman, first used in 1935 by the group's distribution company General Film Distributors and seen in the opening titles of the films, became a celebrated and enduring film emblem.
J. Arthur Rank, born in Kingston upon Hull, UK, was already a wealthy industrialist through his father's flour milling business, Joseph Rank Ltd, when he made his somewhat unlikely start in film-making, financing short religious subjects in line with his Methodist beliefs. From these modest origins, the British film company emerged in 1937 as Rank sought to consolidate his film-making interests.
The company grew quickly, largely through acquisition. Significant developments included:
By the late 1940s J Arthur Rank (or the Rank Organisation as it was now called), owned:
A loose collective of film makers was established under the banner of Independent Producers Ltd., employing some of Britain's greatest directors, such as Michael Powell and Emeric Pressburger (Black Narcissus, The Red Shoes, I Know Where I'm Going!), David Lean (Brief Encounter, Great Expectations), Frank Launder and Sidney Gilliat (I See a Dark Stranger, The Happiest Days of Your Life), Ken Annakin (Holiday Camp) and Muriel Box (The Seventh Veil).
The Company of Youth, the Rank Organisation acting school often referred to as "The Charm School", was founded in 1945. It launched several careers including those of Donald Sinden, Dirk Bogarde, Diana Dors and Christopher Lee. Although she was not a member of the school, Petula Clark was under contract to Rank for a period of time and starred in a number of films released by the studio, including London Town (1946), one of the costliest flops in British film history. Also under contract to Rank was the Canadian actor Philip Gilbert.
Despite backing some excellent films, Rank was in crisis by 1949, having built up a debt of £16 million. and reported an annual loss of £3.5 million, Managing Director John Davis cut staff, reduced budgets and concentrated film production at Pinewood. Other studio facilities (in Islington) were closed, sold (Lime Grove Studios) or leased (Denham). The Rank Organisation closed Independent Producers Ltd. The policies of Davis alienated many in the industry, in particular they led film director David Lean, responsible for some of Rank's most critically and financially successful films, to look elsewhere for backing.
In 1949, the company bought the Bush Radio manufacturing facility and began to diversify its interests. In the early 1960s Rank took over Murphy Radio to form the Rank Bush Murphy Group (which was eventually sold to Great Universal Stores in 1978). In 1956 Rank began a partnership with the Haloid Corporation to form Rank Xerox. Rank was also a significant shareholder in the consortium which became Southern Television, the first ITV television contract holder for the south of England. In the late 1950s, Rank set up Rank Records Ltd. (the record label was named Top Rank) and Jaro Records (a US subsidiary). In 1960, Top Rank was taken over by EMI, and in 1962 they replaced it with Stateside Records. Top Rank artists included Gary U.S. Bonds, the Shirelles, B. Bumble and the Stingers, Wilbert Harrison, Skip & Flip, Andy Stewart, Craig Douglas and John Leyton.
Rank Audio Visual was created in 1960, bringing together Rank's acquisitions in multimedia, including Bell & Howell (acquired with Gaumont British in 1941), Andrew Smith Harkness Ltd (1952) and Wharfedale Ltd (1958). Subsequent acquisitions included Strand Electric Holdings (1968) and H.J. Leak & Co. (1969). In the mid and late 1970s Rank Audio Visual made a 3-in-1 stereo music centre, as well as TV sets in conjunction with NEC of Japan. The production of the "classic" Rank TV ran in the mid to late 70s, some interim models appeared and the "modern" Rank TV appeared in the early 80s. The NEC badge did not appear in the PAL/ 220/ 240 volt countries until the mid-1980s.
J. Arthur Rank had stepped down as managing director of the Rank Organisation in 1952, but remained as chairman until 1962.
From the 1950s fewer adventurous films were attempted and solidly commercial ventures, largely aimed at the family market, were made instead. These include the popular Norman Wisdom comedies, the Doctor films series and later on, Rank took on the Carry On film series. However some films of note were produced during this era including Carve Her Name with Pride, Sapphire and Victim, as well as a clutch of prestige topics such as the Coronation of Queen Elizabeth II and filmed performances by the Royal Ballet.
During the 1950s the British photographer Cornel Lucas set up the Pool Studio at Pinewood where he photographed many of the movie stars of this era of cinema, such as Marlene Dietrich and David Niven.
From 1959 to 1969: the company made over 500 weekly short cinema films in a series entitled Look At Life, each film depicting an area of British life.
From 1971 to 1976 Rank only invested around £1.5 million a year in film production. According to executive Tony Williams "the two main streams that they were down to was Carry On pictures and horror films made by Kevin Francis".
In 1977 Rank appointed Tony Williams head of production and over two years Rank made eight films worth £10 million, including Eagle's Wing, The Shout, The Thirty Nine Steps, Riddle of the Sands and Silver Dream Racer.
Many of these stories were set in the past. "You have to go back in time to tell a story that doesn't have to face seventies problems", said Williams in 1978. "What people are nostalgic for isn't necessarily any particular period, but the happier values that are missing today."
Few of these new Rank films performed well at the box office, losing £1.6 million over all. (The company's pre-tax profit was £131 million.)
"The decision was made to plunge on in and then it was pulled back", said Williams. The Rank films that had been announced for production - including an adaptation of HMS Ulysses, The Rocking Horse Winner and a film version of To the Manor Born - were cancelled.
The following year Rank reported a record pre-tax profit of £102 million.
According to Tony Williams:
After a time Rank Film Distributors was in trouble because they hadn't got any new product. So Rank Film Distributors was then given chunks of money to go and buy into pictures because they made a blunder. And they carried on, on that basis, not directly making them and they had no direct control over what they made at all, no influence. They just bought into pictures. They did an output deal with Orion and that carried on until - until they sold the shooting match. Then the decision was made to get out of film, so RFD was closed down, Rank Film Advertising was sold off, eventually the laboratories went. Cinemas was the last one to go.
In 1995, the Rank Group acquired all the outstanding shares of the Rank Organisation. In 1997, Rank sold its film library to Carlton Television for £65 million. Pinewood Studios and Odeon Cinemas were both sold off in 2000.