|Traded as||LSE: SAGA|
|Industry||Insurance, Travel, Financial Services, Healthcare|
|Headquarters||Folkestone, Kent, United Kingdom|
|Andrew Goodsell, Non-Executive Chairman
Lance Batchelor, Group Chief Executive
|Revenue||£871.3 million (2017)|
|£193.3 million (2017)|
|£157.3 million (2017)|
Saga is a British company focused on serving the needs of those aged 50 and over. It has 2.7 million customers. The company operates from several sites on the Kent and Sussex coast: four in Folkestone at Middelburg Square, Enbrook Park, Cheriton Park and Ross Way; the fifth at the Eurokent Business park in Ramsgate, and the newest at Priory Square in Hastings.
The business was founded by Sidney De Haan in 1959 and was passed to his son Roger De Haan who took over in 1984 after his father's retirement. Saga was acquired by staff (20%) backed by the private equity firm Charterhouse in October 2004. Saga merged with The AA (owned by CVC and Permira) to form Acromas Holdings.
In May 2014, it was announced that Lance Batchelor, formerly head of Domino's Pizza, would be taking the role of CEO of the Saga Group ahead of a possible initial public offering (IPO). In May 2014, Saga Group was successfully listed on the London Stock Exchange as Saga PLC.
Also in 2014, Saga acquired Bolton based luxury holiday company, Destinology.
Saga's operations include:
Saga operates a subscription magazine, Saga Magazine, with a circulation of 627,000 and a readership of one million per month; it has been described as the "United Kingdom's biggest selling monthly subscription title". Founded by Paul Bach, under his editorship, it became Britain's biggest selling monthly magazine.