Texas deregulated the electricity market in 2002. StarTex Power was founded in 2004 by Marcie and Bob Zlotnik. Marcie previously served as president and director of Gexa Energy, a retail electricity provider she co-founded in 2001.
StarTex Power serves roughly 170,000 customers. StarTex is one of the fastest growing businesses in Texas. The company sells its services to commercial and residential customers as well as collaborating with different companies to provide StarTex Power Green.
In 2009 StarTex Power was ranked #1 by JD Power and Associates for customer satisfaction. In 2010, StarTex Power was a Pinnacle Award recipient by the Better Business Bureau for their customer care and ethical practices. StarTex was also named a Houston Chronicle Top Workplace in 2010 after their launch of an employee stock ownership plan and for their continuing efforts to foster employee growth and encouragement.