One of the key determinants of success for todayâs high-technology companies is product strategyâand this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Appleâplus a new focus on growth strategies and on Internet businessesâdefine how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Optimize Your Sites for Todayâs Radically New Semantic Search
Breakthrough âsemantic searchâ techniques are already transforming Googleâ¢âs search results. Â If you want to be found, yesterdayâs SEO techniques wonât cut it anymore. Google Semantic Search tells you what to do insteadâin plain English.
David Amerland demystifies Knowledge Graphâ¢, TrustRankâ¢, AuthorityRankâ¢, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Googleâs internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
â¢ Learn how Google is delivering answers, not just linksâand what it means to you
â¢ Profit from Google Nowâ¢ and the fragmented, personalized future of search
â¢ Prepare for Knowledge Graphâ¢ by growing your online reputation, authority, and trust
â¢ Stop using 10 common SEO techniques that no longer work
â¢ Discover the truth about Trust Rankingâ¢âand 10 steps to take right now
â¢ Go way beyond keywords in todayâs new era of content marketing
â¢ Strengthen the âsocial signalâ you create on Twitter, Facebook, Google+, and LinkedIn
â¢ See why the âFirst Page of Googleâ is rapidly become obsolete
â¢ Drive unprecedented business value from your online identity and influence
â¢ Learn how Google captures meaning in unstructured dataâand give it what it wants
â¢ Plan for all â4 Vsâ of semantic search: Volume, Velocity, Variety, and Veracity
â¢ Rapidly transition from technical to strategic search optimization
âAt the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.â â Satya Nadella from Hit Refresh
âSatya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.â â Bill Gates from the Foreword of Hit Refresh
Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our livesâthe arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. Itâs about how people, organizations, and societies can and must transform and âhit refreshâ in their persistent quest for new energy, new ideas, and continued relevance and renewal.Â
Microsoftâs CEO tells the inside story of the companyâs continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEOâone who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soulâtransforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders.
âIdeas excite me,â Nadella explains. âEmpathy grounds and centers me.â Hit Refresh is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvementâfor himself, for a storied company, and for society.
Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon
More than 1 million copies soldÂ In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs--a real-life Tony Stark--and a fascinating exploration of the renewal of American invention and its new "makers." Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy. Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
The New York Times bestselling winner of the 2016 James Beard Award for General Cooking and the IACP Cookbook of the Year Award.
A grand tour of the science of cooking explored through popular American dishes, illustrated in full color.
Ever wondered how to pan-fry a steak with a charred crust and an interior that's perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac 'n' cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)âand use a foolproof method that works every time?
As Serious Eats's culinary nerd-in-residence, J. Kenji LÃ³pez-Alt has pondered all these questions and more. In The Food Lab, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods donât work that well, and home cooks can achieve far better results using newâbut simpleâtechniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more.
A New York Times Bestseller. A âfascinatingâ (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives.
In recent years, Googleâs autonomous cars have logged thousands of miles on American highways and IBMâs Watson trounced the best human Jeopardy! players. Digital technologiesâwith hardware, software, and networks at their coreâwill in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.
In The Second Machine Age MITâs Erik Brynjolfsson and Andrew McAfeeâtwo thinkers at the forefront of their fieldâreveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.
Amid this bounty will also be wrenching change. Professions of all kindsâfrom lawyers to truck driversâwill be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.
Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.
A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
This book came about from a lifelong experience in the high-tech industry in Silicon Valley, California. The subjects were selected to help the people understand the todays computer technology, its applications and interconnects. This book is intended for university students, engineering managers, business educators, corporate analysts and almost anyone who wants to find out how companies work and how managers organize technical professionals in many industries. One of the main objectives is to promote in a well selected management language the management efforts in creating the perfect environment, practices and policies for the talent. Many structures explained in this book are developed with the intend to inform engineers and high-tech managers who are looking for a fundamental references and information on their efforts and new ventures. Toward the end, there are topics related to outsourcing versus insourcing strategy and decision making process.
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think youâve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found thatâs rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem thatâs a little harder to see (thatâs the bad news), but a lot easier to fix (thatâs the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
Most technology entrepreneurs start companies and spend years of their lives building them with the goal of generating significant wealth through a successful sale. For many, the sale of their company is a one-off event for which they have little or no experience, but whose outcome can make the difference between true financial security and years of frustration and regret. This book gives honest, practical advice for executives and shareholders of technology businesses on how to prepare their businesses and how to manage and optimise the sale process through to a successful completion for maximum value. The author draws on his direct experience from a 20-year career in technology and corporate finance, but also on the experience of others in the industry - notably, corporate finance advisers and lawyers, corporate development professionals working at some of the most acquisitive large technology companies and entrepreneurs who have sold their businesses. After every second chapter, there is a case study of a technology company that has been successfully sold, written from interviews with the key individuals involved. These give real-life experiences from diverse businesses, ranging from a pre-revenue company sold when its product was still in beta to a $100m revenue company sold in its fourteenth year. This is a practical guide that can be followed and consulted to give insight into every part of the sale process and to learn from others who have gone through it many times.
"Where the Animals Go is beautiful and thrilling, a combination of the best in science and exposition, and a joy to study cover to cover." âEdward O. Wilson, University Research Professor Emeritus, Harvard University
For thousands of years, tracking animals meant following footprints. Now satellites, drones, camera traps, cellphone networks, and accelerometers reveal the natural world as never before. Where the Animals Go is the first book to offer a comprehensive, data-driven portrait of how creatures like ants, otters, owls, turtles, and sharks navigate the world. Based on pioneering research by scientists at the forefront of the animal-tracking revolution, James Cheshire and Oliver Ubertiâs stunning, four-color charts and maps tell fascinating stories of animal behavior. These astonishing infographics explain how warblers detect incoming storms using sonic vibrations, how baboons make decisions, and why storks prefer garbage dumps to wild forage; they follow pythons racing through the Everglades, a lovelorn wolf traversing the Alps, and humpback whales visiting undersea mountains. Where the Animals Go is a triumph of technology, data science, and design, bringing broad perspective and intimate detail to our understanding of the animal kingdom.