|The Beach at Adventure Landing|
|Slogan||Come to the Beach|
|Location||Mason, Ohio, United States|
|Owner||Adventure Holdings LLC|
|General Manager||Ralph Vilardo|
|Previous names||The Beach|
|Operating season||May through September|
|Area||35 acres (140,000 m2)|
|Water slides||11 water slides|
|Children's areas||3 children's areas|
The Beach at Adventure Landing is a 35-acre (140,000 m2) water park located 24 miles (39 km) northeast of Cincinnati in Mason, Ohio. Previously known as The Beach Waterpark, it features ten water attractions, several children's areas, sand volleyball and basketball courts, pool-side beverage service and other special events. The Beach was named the best privately owned water park by Aquatics International Magazine in 2010.
In March 2012, The Beach announced it would be closing its doors after operating at a loss for several years, citing a bad economy and poor attendance. In July 2013, Adventure Landing LLC based in Florida announced plans to lease and reopen the water park as The Beach at Adventure Landing. It reopened to the public on May 18, 2013.
The beach began development in December 1984, since its opening in 1985, The Beach has remained a privately owned and operated facility by the Bunnel Hill Developmental Company. Although it does not always reveal exact numbers, The Beach averages 300,000 visitors per year. Since the early 2000s, The Beach has featured local DJ's on Tuesday nights during the summer for their Club Aqua Splash teen night.
The Beach announced on March 9, 2012, that the park would not reopen for the 2012 season. Ralph Vilardo Jr., spokesperson for The Beach Waterpark, released a statement saying, "We have been proud to provide entertainment and employment to Southwest Ohioans for more than 27 years. Like many businesses these days, we had to make the difficult decision to close after concluding that further investment to support the business cannot be justified." Those who had purchased 2012 season passes were offered discounts and passes to other local attractions, such as Kings Island and the Cincinnati Zoo. A lawsuit was filed by Ohio Attorney General Mike DeWine in response to hundreds of complaints that the proposed substitutions were inadequate.
Adventure Holdings LLC, parent company of the Adventure Landing amusement park chain based in Florida, announced plans to lease The Beach Waterpark and rename it to The Beach at Adventure Landing. On March 6, 2013, the park was officially sold to National Retail Properties LP, an affiliate of Adventure Holdings LLC, for $3 million. The company held a job fair later that month to hire 500 employees and invested $5 million in renovations to the park, which reopened to the public on May 18, 2013.
The Beach featured more than 50 rides and attractions including:
Holiday Fest at The Beach was an event that took place every year from late November to early January. Water slides were converted to toboggan runs, the wave pool became an ice rink, and the park was illuminated with holiday lighting. The event also featured carriage and pony rides. The name later changed to "The Beach on Ice". The Spirit Splash Ice Skating Rink featured at the event covered 7,500 square feet (700 m2).
As of 2011, the water park is no longer hosting The Beach on Ice after 12 years due to low attendance in 2009 and 2010.