Tourism in Tunisia is an industry that generates around 7 million arrivals per year, which makes the country among the ones that attract the most tourists in Africa. Tunisia has been an attractive destination for tourists since the beginning of the 1960s. Among Tunisia's tourist attractions are its cosmopolitan capital city of Tunis, the ancient ruins of Carthage, the Muslim and Jewish quarters of Jerba, and coastal resorts outside Monastir. According to The New York Times, Tunisia is "known for its golden beaches, sunny weather and affordable luxuries."
According to Garrett Nagle in his book Advanced Geography, Tunisia's tourist industry "benefits from its Mediterranean location and its tradition of low-cost package holidays from Western Europe." The development of tourism dates back to 1960 through the joint efforts of government and private groups. In 1962, tourism, with 52,000 entries and 4,000 beds, had a revenue of two million dollars and becomes the main source of foreign exchange in the country. Tunisia is also an attractive destination for its huge number of important festivals. The majority of these festivals occur in summer such as International Festival of Carthage which is the most important festival in the Arab world hosting stars and bands from all over the world, and Tabarka Jazz Festival.
Until recently, Tunisia's main attraction was on its northeast coastline around Tunis; however, the Seventh National Development Plan of 1989 created several new tourist areas including the resort at Port-el-Kantaoui. The tourism sector now represents 6.5% of Tunisia's GDP and provides 340,000 jobs of which 85,000 are direct jobs or 11.5% of the working population with a high share of seasonal employment. France, Germany, Italy and the United Kingdom are the four traditional tourist markets, though Tunisia has decided since the last few years to open its tourism industry to new markets such as Russia and China. From 2003-2004, it regained tourists, and 2007 saw arrivals increasing by 3 percent over that of 2006.
This sector is popular mainly on the east coast, totaling more than 95% of beds. The following is a list of the largest resorts and the percentage of nights out of the total:
In recent years, ecotourism, spas and medical tourism are emerging into Tunisia's tourist scene and growing very fast. According to the former Minister of Tourism Ahmed Smaou, "The medical tourism has a great future ahead of us."
In 2000, there were 197,400 hotel beds in roughly 95,977 rooms with an occupancy rate at 56%. 5,057,193 travellers came to Tunisia that year. That year, tourist expenditures were nearly $1.5 billion. According to 2002 US Department of State estimates, the average daily cost of staying in Tunis or Carthage was $146, compared to $114 in other areas of Tunisia.
A large number of tourists to Tunisia come from Eastern Europe, and the nationalities of major tourist countries is shown here: Libyans (1,472,411 visitors), French (1,234,735), Algerians (945,324), Germans (547,403), Italians (464,323) and British (350,693). There were 1,251,251 domestic tourists staying across the country for 2.75 million nights in 2006.
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Tunisia has achieved 36th place in a global tourism rang "The Tourism Rank" in 2017.