Truckside Advertisement
Shop for advertising books. Get Truckside Advertisement essential facts below. View Videos, Research or join the Truckside Advertisement discussion. Add Truckside Advertisement to your topic list for future reference or share this resource on social media.
Truckside Advertisement

A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America.[1]

Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market.[2] with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.[3]

One of the largest truckside advertising companies in the United States is called Rolling Adz[4] that has nationwide platform of over 5,500 trucks across the country.

See also


  1. ^
  2. ^ Goodgold, 2003
  3. ^ Goodgold, 2003
  4. ^ [1]

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Truckside_advertisement was developed using's knowledge management platform. It allows users to manage learning and research. Visit defaultLogic's other partner sites below: : Music Genres | Musicians | Musical Instruments | Music Industry
NCR Works : Retail Banking | Restaurant Industry | Retail Industry | Hospitality Industry