Tumon (Chamorro: Tomhom) is a district located along the northwest coast of the United States unincorporated territory of Guam. Located in the municipality of Tamuning, it is the center of Guam's tourist industry.
When the Spaniards first arrived in Guam in 1668, Tomhom was one of the most prominent villages. The first Roman Catholic missionaries to the island, the Jesuit Padre (Pålé), the Spanish priest Blessed Diego Luis de San Vitores and his sacristan, the Visayan Saint Pedro Calungsod were killed in Tumon by the village chief Mata'pang after San Vitores had baptised the chief's daughter without permission, but with mother's permission. A park and statue mark the site of De San Vitores and Calungsod's martyrdom along the beach, while a nearby Catholic parish church dedicated to De San Vitores lies along Tumon's main road, which was also named in his honor.
A small tunnel through a large rock on the tourist beach overlooking the bay was part of the defensive positions prepared by the Japanese occupiers during World War II. The American forces landed in a different location during the 1944 Battle of Guam and the Tumon defenses were not tested.
Today, dozens of hotels in addition to shopping centers, water parks, night clubs, and other attractions can be found along the sandy beaches of Tumon Bay, which was recently made a marine preserve. Tumon is served by Antonio B. Won Pat International Airport in Tamuning.
As the center of Guam's tourist industry, issues concerning Tumon often lead to political debates. One recurring debate concerns whether adult entertainment businesses should remain in the area. Another recurring issue involves propositions to legalize gambling on Guam which would lead to casinos in the area. Due to the area's economic importance, extensive public works projects often take place in Tumon leading some politicians to be both applauded and criticised for the disproportionate funding given to the region. Tumon is part of the municipality of Tamuning-Tumon-Harmon which is governed by an elected mayor.
The Guam Telephone Authority also operates in the area. Most of the island is powered through power poles; however, Tumon is the only village on the island to have underground power lines.
Tumon is Guam's economic center. Tourism makes up more than half the economy of the island. Tourists flock to the shopping centers each day to local malls and shopping centers in the area. In 2005, the Guam Visitors Bureau recorded that over 1.2 million visitors visited the island that year.
Tumon, as being Guam's premier shopping district has many malls and shopping arcades to choose from such as:
Because of all the luxury shops and midscale stores in the city, Tumon is often called "the Paris of the Pacific".
Tourists flock to the beaches to enjoy the clear water and a day full of activities. Popular attractions include shopping. The central area of Hotel Row is home to the largest tunnel aquarium in the world, an attraction known as the Daring Sling Shot (riders are strapped into a ball that's shot upward on a wire and brought back down), and the popular Magic on Ice Show at the Sand Castle. Now Tumon is viewed by some as a "mini-Waikiki", with Hawaiian style fire dances. There are also many Chamorro shows available.
The beaches in Tumon are all wildlife preserves. Fishing is allowed in certain areas, but fishermen must stand on the beach to cast their nets or fishing lines. Walking into the water to fish is illegal.
One big Tourist Shopping location is Micronesia Mall, which has expanded and added a food court and a Macy's as the sole anchor store. Another big shopping location is a 24-hour Kmart, which is as big as any standard Kmart on the mainland US. Parking is frequently full and there is parking on the roof. Both Micronesia Mall and Kmart are off Hotel Row, with buses frequently running between the shops and the hotels.
Tumon has many dance clubs, several strip clubs and much more to offer. The largest dance center in the city is The Globe. The Sandcastle is a Las Vegas-style attraction, with magic shows featuring tigers, flamingos and other exotic animals.
There is currently a debate in the area on the subject of "adult entertainment". Some contend the strip clubs bring in much needed tourist dollars, while others believe they scare away families.
In the 1990s, as hotels filled up the beachfront property along Tumon Bay, the bay was dredged by the hotel community to remove the seaweed that frequently washed ashore and "despoiled the beauty" of the beach.
Currently, Tumon Bay, or Hotel Row, is a protected reserve, but it will take many years for the seaweed and fish to come back to their previous levels. The beach along Hotel Row was also covered with rocks, many of which were removed as well.
The northern part of Tumon Bay is the busiest and the most populous part of the Tumon Bay districts. Most of the hotels in Tumon are located in this area, including Hotel Nikko Guam, Okura, Westin, Ohana Bayview, Ohana Oceanview, Tumon Bay Capitol, Outrigger, Hyatt, and Pia Marine. This section is also expecting an economic boom due to the arrival of the US military. Many new tall high-rise buildings are being constructed over the next few years, including infrastructure upgrades and an addition of many new shopping centers. Many of the new high-rises in the northern Tumon area include, the Bayview 5, The Two Lover Point Towers, a high-rise near the Westin, the Baldyga shopping center, the expansion of Underwater world and more projects expected to go up soon.