The WAMPAS Baby Stars was a promotional campaign sponsored by the United States Western Association of Motion Picture Advertisers, which honored 13 (15 in 1932) young actresses each year whom they believed to be on the threshold of movie stardom. The campaign ran from 1922 to 1934.
The WAMPAS Baby Stars campaign began in 1922. Every year, publicists chose a group of young actresses who were under contract at major studios that they felt were on the threshold of stardom. Awardees were honored at a party called the "WAMPAS Frolic" and were given extensive media coverage. The awards were not given in 1930 and 1933 due to objections from independent film studios. When the campaign was revived in 1934, freelance actresses, along with studio contract players, were included as the chosen "Baby Stars".
The campaign ended after 1935, after which the Western Association of Motion Picture Advertisers disbanded. In 1956, a group of veteran stars, among them 1932 WAMPAS Baby Star Ginger Rogers, chose a group of young actresses supposed to be known as The Wampas Baby Stars. However, since the Western Association of Motion Picture Advertisers no longer existed, the idea fizzled. The selection took place nevertheless, and 15 "babies" were chosen: Phyllis Applegate, Roxanne Arlen, Jolene Brand, Donna Cooke, Barbara Huffman (later known as Barbara Eden), Jewell Lain, Barbara Marx, Lita Milan, Norma Nilsson, Ina Poindexter, Violet Rensin, Dawn Richard, and Delfin Thursday.
|1922||Marion Aye, Helen Ferguson, Lila Lee, Jacqueline Logan, Louise Lorraine, Bessie Love, Kathryn McGuire, Patsy Ruth Miller, Colleen Moore, Mary Philbin, Pauline Starke, Lois Wilson, Claire Windsor|
|1923||Eleanor Boardman, Evelyn Brent, Dorothy Devore, Virginia Brown Faire, Betty Francisco, Pauline Garon, Kathleen Key, Laura La Plante, Margaret Leahy, Helen Lynch, Derelys Perdue, Jobyna Ralston, Ethel Shannon|
|1924||Clara Bow, Elinor Fair, Carmelita Geraghty, Gloria Grey, Ruth Hiatt, Julanne Johnston, Hazel Keener, Dorothy Mackaill, Blanche Mehaffey, Margaret Morris, Marian Nixon, Lucille Ricksen, Alberta Vaughn|
|1925||Betty Arlen, Violet La Plante, Olive Borden, Anne Cornwall, Ena Gregory, Madeline Hurlock, Natalie Joyce, June Marlowe, Joan Meredith, Evelyn Peirce, Dorothy Revier, Duane Thompson, Lola Todd|
|1926||Mary Astor, Mary Brian, Joyce Compton, Dolores Costello, Joan Crawford, Marceline Day, Dolores del Río, Janet Gaynor, Sally Long, Edna Marion, Sally O'Neil, Vera Reynolds, Fay Wray|
|1927||Patricia Avery, Rita Carewe, Helene Costello, Barbara Kent, Natalie Kingston, Frances Lee, Mary McAllister, Gladys McConnell, Sally Phipps, Sally Rand, Martha Sleeper, Iris Stuart, Adamae Vaughn|
|1928||Lina Basquette, Flora Bramley, Sue Carol, Ann Christy, June Collyer, Alice Day, Sally Eilers, Audrey Ferris, Dorothy Gulliver, Gwen Lee, Molly O'Day, Ruth Taylor, Lupe Vélez|
|1929||Jean Arthur, Sally Blane, Betty Boyd, Ethlyne Clair, Doris Dawson, Josephine Dunn, Helen Foster, Doris Hill, Caryl Lincoln, Anita Page, Mona Rico, Helen Twelvetrees, Loretta Young|
|1931||Joan Blondell, Constance Cummings, Frances Dade, Frances Dee, Sidney Fox, Rochelle Hudson, Anita Louise, Joan Marsh, Marian Marsh, Karen Morley, Marion Shilling, Barbara Weeks, Judith Wood|
|1932||Lona Andre, Lilian Bond, Mary Carlisle, Patricia Ellis, Ruth Hall, Eleanor Holm, Evalyn Knapp, Dorothy Layton, Boots Mallory, Toshia Mori, Ginger Rogers, Marian Shockley, Gloria Stuart, Dorothy Wilson, June Clyde|
|1934||Judith Arlen, Betty Bryson, Jean Carmen, Helen Cohan, Dorothy Drake, Jean Gale, Hazel Hayes, Ann Hovey, Lucille Lund, Lu Ann Meredith, Gigi Parrish, Jacqueline Wells, Katherine Williams, Neoma Judge|