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Updated May 2014! Whitepaper 'Digital Marketing to 'Generation SpongeBob' (Generation Z) - new extended version!



Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.TABLE OF CONTENTSIntroductionThe importance of kids marketing‘Generation Spongebob’A new generation of mums & dadsDigital media consumptionKids & digital marketingTrends in digital kids marketing (details: see below)UsabilityLegal & ethical considerationsReferences / further readingOVERVIEW OF THE TRENDS SECTION The digital revolution Digital kids are the trend Ban digital advertising! Ban digital! Revolutionizing brands The content Storytelling Humor please! Video is king Characters and Santa Claus Boys & girls Real is beautiful Mini rules Happiness and well-being Sophistication The interaction Co-creation Starification Points, degrees, badges A vocal generation Helpful brands The second screen Advergames as goodies Social media The ephemeral social Protected social networks The rising power of Twitter Everything connected The cross-channel approach Immersive experiences The mobile kid The internet of things Digital at the point of sales Augmented reality The wired kid Virtual reality Code-mania Wearables Digital mums Nothing less than perfection Educate kids and sell to parents Inform the parents Celebrating heroic mums Imperfect mums Nostalgic mums The inclusive experience The business perspective Big data Growth hacking Crowdsourcing Struggling with business models Opportunities for innovation





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