PPC Advertising Session 2 Direct Marketing Association NorCal 092116

Pay-Per-Click Advertising: Using Sophisticated Tactics and Tools Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing. What you’ll learn:Advanced keyword research and modelingAdvanced campaign structureEnhanced Campaigns and mobile targetingRe-marketing and re-targeting in the major PPC providersHow to take full advantage of Product Listing AdsWriting ads to match user intentBest practices that will save you costs and improve your ROIInstructor: John Thyfault

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