Website Usability - Direct Marketing Association NorCal 042016

Web Usability:Maximizing the Visitors to Your Site Once you’ve driven the traffic to your site, are you maximizing the value of the visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for. What you’ll learn:Understand what you want your site to accomplish and how the user’s interaction with the site is tied into thisUnderstand how your content informs your site designHow you should optimize your site for mobileSetting up a testing and optimization programFinding the right tools to aid in the testingUnderstand the advantages and challenges of user panels, eye tracking and interaction trackingHow to improve your site usability on a low budgetInstructor: John Thyfault

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