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Brand vs Generic -A War?



To my mind, the cost of healthcare as it appears, is to a large extent, exaggerated by "frills" of the pharmaceutical companies in:1.Packaging & cartoning for retail use. 2. Brand promotion among physicians to get brand-loyalty for specific prescriptions.3.Salaries of drug representatives in large numbers to achieve personal friendships with physicians and thereby modulating their prescriptions!4. Printing of large amount of promotion literature to act as education & reminders.5.Organising expensive travel to physicians to exotic locations to win their favour of loyal prescriptions as a return for memorable experiences.6.Gifts and souvenirs with personalized inscriptions !





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