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Report 'Share a Coke' Cialdini's Principles



In this report the campaign ‘Share a Coke’ is analyzed by Cialdini’s principles. Two questions will be answered: “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?” and “To what extent are (some) principles of Cialdini used by organizations that try to change the knowledge, attitudes and/or behavior of a group of people?”.Authors: Drienhuizen, A.B., Puerto, E., Ripens, L.NHL Hogeschool, Leeuwarden 2014





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