"Steve Martin takes a much-needed look at how successfulexecutives read verbal and nonverbal messages, which allows them toquickly understand the subtext of their customers' minds. The bestpart is that the author shares effective strategies that put morefun into selling and more money into salespeople's pockets."
—Gerhard Gschwandtner Founder and Publisher, SellingPower magazine
"Steve Martin's interesting examination of great leaders inhistory and the parallels he draws between waging a war and waginga sales campaign should be required reading for enterprisesalespeople."
—Jay Fulcher, Chief Executive Officer, Agile Software
"This powerful book provides real-world strategies you can useto increase sales immediately!"
—Brian Tracy, President, Brian Tracy International, author,Getting Rich Your Own Way
"Heavy Hitter Sales Wisdom goes beyond the traditionaldescription of sales cycles to the heart of selling. It's about theemotional connection with the customer, but also the attack anddestruction of the competition."
—Olivier Helleboid, Vice President, Software Operations,Hewlett-Packard
"Heavy Hitter Sales Wisdom provides field sales generals andsales soldiers with tons of strategy, persuasion techniques, andcommon-sense approaches to winning the hearts and minds ofprospects. This book will add new weapons to your arsenal."
—Tim Kelliher, Senior Vice President, Sales, DHL GlobalMail