Business Management

Business Management
By James L. Burrow, Brad Kleindl

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Product Description

With the focus shifted to business management, BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT 13E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.

Product Details

  • Amazon Sales Rank: #1229994 in Books
  • Published on: 2012-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.50" l, 3.92 pounds
  • Binding: Hardcover
  • 752 pages

Editorial Reviews

About the Author
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
5Great book. Everything any potential manager needs to know. FANTASTIC!!!
By Queen B
Faaaantastic!! This book covers everything my homeschooled child needs for his Business Mgmnt course. Great book. Fantastic condition. I'm so glad I found it for 30 bucks less than it is new. Ty Amazon.

P.S. If you haven't bought the activity guide yet, definitely do so. It's worth it.

0 of 0 people found the following review helpful.
5Excellent book for my business courses
By Kricket
Usually I rent, but the price was worth purchasing couldn't beat the price. Excellent book for my business courses.

0 of 0 people found the following review helpful.
4Covers all the basics
By KSS 0077
I couldn't think of any topics that this book didn't cover, and I liked how the chapters and subjects were laid out in the content section, it was very easy to flip back and forth between different subjects and chapters.

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