Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

$45.00

  

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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:

  • Member acquisition
  • Membership planning and projections
  • Membership retention and renewals
  • Membership servicing, engagement and loyalty

It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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