Defining and Using the Sales Funnel in Content Marketing
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Inbound, or content, marketing brings together roles previously siloed as either PR or marketing to move prospects from awareness to comparison to consideration by utilizing the sales funnel. Kristin explains how working together and providing the right content at the right time can nurture leads toward increased sales. Find a free ebook on lead nurturing at www.jonespr.net/introduction-to-lead-nurturing.