Effective Direct Mail Design: The 10 Elements of a Successful Postcard
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Effective direct mail design is essential to connecting with your prospects and persuading them to visit your site or call your office. What makes a good postcard? How is it so effective?
There are 10 elements of a successful postcard. Each one helps you build trust with the reader and communicate how your company benefits them. These are the two things you must do in marketing to turn a prospect into a customer. Along side of that, you have to make your postcard interesting to read. You must choose an engaging color scheme, include attention-grabbing headlines, and efficient copy. You should include pictures and graphics that communicate a message. Another critical element is a "call to action" with your contact information prominently featured. These are just a few examples of these elements.
Watch as Joy breaks down the full list of the 10 elements of a successful postcard design.
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