IPC Media - Changing behaviour with digital conversation - Let's Do Digital Spring Seminar 2014
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Guest speaker Andrew Sanders - Digital Business Director of IPC Media, delivers the keynote speech at Adido's Let's Do Digital Spring Seminar 2013.
IPC Media is the UK's leading consumer magazine and digital publisher. Digital Conversations is a piece of independent research IPC Media commissioned from GfK. It examines the numbers that are generated around audience engagement and conversations with our brands from a variety of measurement tools (e.g. GA, Omniture, but most significantly Radium One). It contains both quantitative and qualitative insights.
Broadly the research looks at what influences conversation; how and why people share content and the potential benefits that has for brands and products. It also looks at how well placed IPC are to help brands become part of these influential conversations.
It is appropriate for digital teams, planners plus anyone whose day job involves partnerships and sponsorship.
Find out more at www.dodigitalbetter.com and www.adi.do