An introduction into the topic, with a special focus on smaller business strategies.
For the course Venture Marketing 2010, by professor Peter O. van der Meer at the University of Utrecht.
-Ries, A. & Trout, J. (2005). Marketing Warfare. New York: McGraw-Hill Inc.
-Von Clausewitz, C. (1833). On War.
-Kotler, P. & Singh, R. (1981). "Marketing warfare in the 1980s", Journal of Business Strategy, winter 1981, page 30-41.
-Parks, B., Pharr, S.W. & Lockeman, B.D. (1994). A marketer's guide to Clausewitz: Lessons for winning market share, Business Horizons, Volume 37, Issue 4, page 68-73