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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
* Further materials include: Tutor Resource Pack and "Evolve" site *
In todays increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
"Marketing strategy is an approach in consonance with the goals of the company to be achieved. The strategies are formulated for short and long periods according to the goals which indicate what a company wants to achieve in a given environment and time frame. Strategic marketing also examines and analyzes the interaction and impact between each major discipline in order to provide applied managerial skills to implement the business plans effectively. This book imparts knowledge and skills for understanding the marketing environment and organizational players, analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations. The applied concepts of strategic marketing have been introduced through case analysis with reference to functional issues like customer analysis, competitor analysis and company analysis. The specific learning objectives of the book are to improve understanding on making marketing decisions, analyze industrial marketing environment, develop competitive marketing strategies, develop skills in sales management and enhance know-how on implementation and control of the marketing strategies. In addition to the major cases discussed at the end of the chapters to provide applied orientation and realizing the learning objectives, there are many cases of the multinational companies discussed within the chapters to support major concepts and issues.The book will prove helpful to the graduate management students and corporate executives to refresh their skills and enhance their knowledge."
â¢How these channels can be used effectively in marketing programs, â¢When they should (and should not) be used, â¢How to build a strategy that incorporates these channels, and â¢How to measure, track, and evaluate the performance and effectiveness of these strategies.
The sales and operations planning (S&OP) process is a major baseline for high-performance companies because, when done correctly, it keeps supply and demand in balance at the volume and detailed mix level, integrates and builds teamwork between general management, sales, operations, finance and product development, and links the company's strategic and business plans to its detailed processes and tools used to run the business on an hourly basis. However, due to a lack of state-of-the-art guidance, most firms still aren't achieving the substantial end-to-end supply chain, profit and shareholder value improvements that this process can help deliver. This comprehensive guide delineates how to accomplish successful top management planning using a step-by-step approach and explains how to implement and execute robust S&OP process excellence. It details the ease with which S&OP can be implemented and how it can be done correctly with little capital while still returning many times the investment. While achieving excellence takes practice, you can expect to begin seeing results almost immediately.
This book has been written by studying the knowledge management implementation at POWERGRID India, one of the largest power distribution companies in the world. The patterns which have led to models, both hypothesized and data-enabled, have been provided. The book suggests ways and means to follow forÂ knowledge management implementation, especially forÂ organizations with multiple business verticals to follow. The book underlines that knowledge is both an entity and organizational asset which can be managed. A holistic view of knowledge management implementation has been provided. It also emphasizes the phenomenological importance of human resource parameters as compared to that of technological parameters. Various hypotheses have been tested to validate the significant models hypothesized. This work will prove useful to corporations, researchers, and independent professionals working to study or implement knowledge management paradigms.