According to a survey by Bambu, 43.3% of consumers are more likely to by when sellers respond to questions and comments. 34.9% are inspired to purchase when companies share industry content and 27.9% respond to pictures and videos.
60% of millennials who've shopped on social media find daily deals important compared with 47% of non-millennials. 46% of millennials seek out promotions on social media versus 33% of non-millennials.
TrackMaven examined the Social Media engagement rates for B2B verticals in 2015. Biotech had the highest engagement rate on Facebook, Financial was tops on Pinterest and Engineering had the highest on Instagram.
A survey of adults by BrightCove examined branded video viewing on Social Media in 2016. 45% of US adults said they watched branded videos on social media, while 47% of adults in the UK and Australia reporting viewing branded videos.
40.5% of US adults report that they choose to watch a TV show or movie because of all the buzz it gets in Facebook, Twitter and other social media networks.
A survey of adult social media users by YouGov shows that Snapchat is the preferred platform for viewing (64%) and posting (45%) stories. This dominance is established across age groups, except for those 55% -- who slightly favor looking at Instagram versus Snapchat (30% to 28%).
According to a survey by Sprout Social, posting too many promotion is the most annoying action taken by brands on social media (58%). Other annoyances include using slang and jargon (38%), not having a personality (35%), trying to be funny when their not (32%), and not replying to messages (25%).
In 2013, Digital (including social) overtook TV as dominant source for news consumption. Since then, its dominance has widened. Social media saw rapid growth, while print has continued to decline.
A survey of Enterprise marketers by Clutch reported that videos (23%) and images (22%) were the top performing social content types. Offers and promotions were viewed as most effective by 18% of respondents, followed by articles (16%), reviews (12%) and infographics (11%).
A survey of adults by Sprout Social shows that social media increases brand accountability. 80% reported that social media uncovers unfair treatment. 75% indicated that social media gives consumers power and 70% believe it encourages transparency.
58% of social media marketing professionals most often measure success by engagement metrics (likes, comments, mentions, shares, etc.). Only 21% cited conversion and revenue metrics.
Facebook, Snapchat and Instagram are the most used social media platforms of US respondents aged 12 to 24 in 2017. Twitter and other platforms saw a decrease in this age group between 2016 and 2017.
Nielsen reported that US adults spent 5 hours and 30 minutes engaging with social media in Q3 of 2016 (22% of total media time). Women spent 25% of their total media time engaged with social.
Marketers (40%) and Agencies (37%) preferred working with singers and musicians over the past year. Film actors were worked with by 35% of marketers and 31% of agencies, while TV actor were engaged by 35% of agencies and 33% of marketers.
How big of an influence is social media on consumer purchasing decisions? 55% of consumers say it has none and 58% report they have never purchased something because they saw it on social media.
A survey of US adults from Pew reported an increase in use of news websites and social media as sources of news. Watching local news still leads but declined from 73% in 2016 to 64% in 2017.
A survey by the Harris Poll examines post topics on social media by US adults. 34% post about family and 30% post humorous content (memes, videos, lists, etc.). 26% post about friends and 18% post on travel and children.
Ease of navigation increased and using platforms on different devices saw a slight decrease from 2015. Privacy experience dipped from 77% in 2015 to 73% in 2016.
According to a survey by Sprout Social, 83% of US adults find branded videos to be cool. 71% felt that brands that talk politics are annoying and 67% don't like brands that make fun of competitors.
93% of Fortune 500 companies actively use LinkedIn and 87% use Glassdoor. These are followed by Twitter (78%), Facebook (74%), YouTube (64%) and Google (33%).
A survey of senior marketers from Five by Five reports that Social Media is the preferred product launch communication channel. Other key channels include sales promotion, email, PR and TV.
: Top Product Launch Communication Channels (Dec 2016). View, discuss and share research snapshot.
300 of the Fortune 500 CEOs have no presence on social media, according to a survey by DOMO and CEO.com. Only 15 have a presence on 3 or more networks.
What should CEOs express opinions about? Most Americans want business leaders to share their thoughts on jobs (70%), equal pay (67%) and health coverage (62%). Far fewer want their opinion on non-business related topics.