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Carpet Merchant in the Khan el Khaleel, from Georg Ebers, Egypt: Descriptive, Historical, and Picturesque, Vol. 1, Cassell & Company, New York, 1878
A bazaar is a permanently enclosed marketplace or street where goods and services are exchanged or sold. The term originates from the Persian word b?z?r. The term bazaar is sometimes also used to refer to the "network of merchants, bankers and craftsmen" who work in that area. Although the current meaning of the word is believed to have originated in Persia, its use has spread and now has been accepted into the vernacular in countries around the world. In Balinese, the word pasar means "market." The capital of Bali province, in Indonesia, is Denpasar, which means "north market." Souq is another word used in the Middle East for an open-air marketplace or commercial quarter.
Evidence for the existence of bazaars dates to around 3,000 BCE. Although the lack of archaeological evidence has limited detailed studies of the evolution of bazaars, indications suggest that they initially developed outside city walls where they were often associated with servicing the needs of caravanserai. As towns and cities became more populous, these bazaars moved into the city center and developed in a linear pattern along streets stretching from one city gate to another gate on the opposite side of the city. Over time, these bazaars formed a network of trading centres which allowed for the exchange of produce and information. The rise of large bazaars and stock trading centres in the Muslim world allowed the creation of new capitals and eventually new empires. New and wealthy cities such as Isfahan, Golconda, Samarkand, Cairo, Baghdad and Timbuktu were founded along trade routes and bazaars. Street markets are the European and North American equivalents.
Shopping at a bazaar or market-place remains a central feature of daily life in many Middle-Eastern and South Asian cities and towns and the bazaar remains the "beating heart" of Middle-Eastern city and South Asian life. A number of bazaar districts have been listed as World Heritage sites due to their historical and/or architectural significance. Visiting a bazaar or souq has also become a popular tourist pastime.
In North America, the United Kingdom and some other European countries, the term can be used as a synonym for a "rummage sale", to describe charity fundraising events held by churches or other community organisations in which either donated used goods (such as books, clothes and household items) or new and handcrafted (or home-baked) goods are sold for low prices, as at a church or other organisation's Christmas bazaar, for example.
Although Turkey offers many famous markets known as "bazaars" in English, the Turkish word "pazar" refers to an outdoor market held at regular intervals, not a permanent structure containing shops. English place names usually translate "çar" (shopping district) as "bazaar" when they refer to an area with covered streets or passages. For example, the Turkish name for the Grand Bazaar in Istanbul is "Kapal?çar" (gated shopping area), while the Spice Bazaar is the "M?s?r Çars?" (Egyptian shopping area). The Arabic term, souk (souq or suk) is a synonym for bazaar in Arab-speaking countries.
Bazaars originated in the Middle East, probably in Persia. Pourjafara et al., point to historical records documenting the concept of a bazaar as early as 3000 BC. By the 4th century (CE), a network of bazaars had sprung up alongside ancient caravan trade routes. Bazaars were typically situated in close proximity to ruling palaces, citadels or mosques, not only because the city afforded traders some protection, but also because palaces and cities generated substantial demand for goods and services. Bazaars located along these trade routes, formed networks, linking major cities with each other and in which goods, culture, people and information could be exchanged.
The Greek historian, Herodotus, noted that in Egypt, roles were reversed compared with other cultures and Egyptian women frequented the market and carried on trade, while the men remain at home weaving cloth. He also described The Babylonian Marriage Market.
Prior to the 10th century, bazaars were situated on the perimeter of the city or just outside the city walls. Along the major trade routes, bazaars were associated with the caravanserai. From around the 10th century, bazaars and market places were gradually integrated within the city limits. The typical bazaar was a covered area where traders could buy and sell with some protection from the elements. Over the centuries, the buildings that housed bazaars became larger and more elaborate. The Grand Bazaar in Istanbul is often cited as the world's oldest continuously-operating, purpose-built market; its construction began in 1455.
City bazaars occupied a series of alleys along the length of the city, typically stretching from one city gate to a different gate on the other side of the city. The bazaar at Tabriz, for example, stretches along 1.5 kilometres of street and is the longest vaulted bazaar in the world. Moosavi argues that the Middle-Eastern bazaar evolved in a linear pattern, whereas the market places of the West were more centralised.
In pre-Islamic Arabia, two types of bazaar existed: permanent urban markets and temporary seasonal markets. The temporary seasonal markets were held at specific times of the year and became associated with particular types of produce. Suq Hijr in Bahrain was noted for its dates while Suq 'Adan was known for its spices and perfumes. In spite of the centrality of the Middle East in the history of bazaars, relatively little is known due to the lack of archaeological evidence. However, documentary sources point to permanent marketplaces in cities from as early as 550 BCE.
Nejad has made a detailed study of early bazaars in Iran and identifies two distinct types, based on their place within the economy, namely:
* Commercial bazaars (or retail bazaars): emerged as part of an urban economy not based on a merchant system
* Socio-commercial bazaars: formed in economies based on a merchant system, socio-economic bazaars are situated on major trade routes and are well integrated into the city's structural and spatial systems
In the 1840s, Charles White described the Yessir Bazary of Constantinople in the following terms:
"The interior consists of an irregular quadrangle. In the center is a detached building, the upper portion serving as a lodging for slavedealers, and underneath are cells for newly imported slaves. To this is attached a coffee-house, and near to it a half-ruined mosque. Around the three habitable sides of the court runs an open colonnade, supported by wooden columns, and approached by steps at an angle. Under the colonnade are platforms, separated from each other by low railings and benches. Upon these, dealers and customers may be seen during business hours smoking and discussing prices.
Behind these platforms are ranges of small chambers, divided into two compartments by a trellice-work. The habitable part is raised about three feet from the ground; the remainder serves as passage and cooking place. The front portion is generally tenanted by black, and the rear by white slaves. These chambers are exclusively devoted to females. Those to the north and west are destined for second hand negresses or white women - that is, for slaves who have been previously purchased and instructed, and are sent to be resold. The hovels to the east are reserved for newly imported negresses, or black and white women of low price.
The platforms are divided from the chambers by a narrow alley, on the wall side of which are benches, where women are exposed for sale. This alley serves as a passage of communication and walk for the brokers, who sell slaves by auction and on commission. In this case, the brokers walk around, followed by the slaves, and announce the price offered. Purchasers, seated on the platforms, then examine, question and bid, as suits their fancy, until at length the woman is sold or withdrawn."
In the Middle East, the bazaar is considered to be "the beating heart of the city and a symbol of Islamic architecture and culture of high significance." Today, bazaars are popular sites for tourists and some of these ancient bazaars have been listed as world heritage sites or national monuments on the basis of their historical, cultural or architectural value.
During the 18th and 19th centuries, Europeans conquered and excavated parts of North Africa and the Levant. These regions now make up what is called the Middle East, but in the past were known as the Orient. Europeans sharply divided peoples into two broad groups - the European West and the East or Orient; us and the other. Europeans often saw Orientals as the opposite of Western civilisation; the peoples could be threatening- they were "despotic, static and irrational whereas Europe was viewed as democratic, dynamic and rational." At the same time, the Orient was seen as exotic, mysterious, a place of fables and beauty. This fascination with the other gave rise to a genre of painting known as Orientalism. Artists focussed on the exotic beauty of the land - the markets, caravans and snake charmers. Islamic architecture also became favourite subject matter. European society generally frowned on nude painting - but harems, concubines and slave markets, presented as quasi-documentary works, satisfied European desires for pornographic art. The Oriental female wearing a veil was a particularly tempting subject because she was hidden from view, adding to her mysterious allure.
French painter Jean-Étienne Liotard visited Istanbul in the 17th century and painted pastels of Turkish domestic scenes. British painter John Frederick Lewis who lived for several years in a traditional mansion in Cairo, painted highly detailed works showing realistic genre scenes of Middle Eastern life. Edwin Lord Weeks was a notable American example of a 19th-century artist and author in the Orientalism genre. His parents were wealthy tea and spice merchants who were able to fund his travels and interest in painting. In 1895 Weeks wrote and illustrated a book of travels titled From the Black Sea through Persia and India. Other notable painters in the Orientalist genre who included scenes of street life and market-based trade in their work are Jean-Léon Gérôme Delacroix (1824-1904), Alexandre-Gabriel Decamps (1803-1860), Frederic Leighton (1830-1896), Eugène Alexis Girardet 1853-1907 and William Holman Hunt (1827-1910), who all found inspiration in Oriental street scenes, trading and commerce.
A proliferation of both Oriental fiction and travel writing occurred during the early modern period. British Romantic literature in the Orientalism tradition has its origins in the early eighteenth century, with the first translations of The Arabian Nights (translated into English from the French in 1705-08). The popularity of this work inspired authors to develop a new genre, the Oriental tale. Samuel Johnson's History of Rasselas, Prince of Abyssinia, (1759) is mid-century example of the genre. Byron's Oriental Tales, is another example of the Romantic Orientalism genre.
Many English visitors to the Orient wrote narratives around their travels. Although these works were purportedly non-fiction, they were notoriously unreliable. Many of these accounts provided detailed descriptions of market places, trading and commerce. Examples of travel writing include: Les Mysteres de L'Egypte Devoiles by Olympe Audouard published in 1865 and Jacques Majorelle's Road Trip Diary of a Painter in the Atlas and the Anti-Atlas published in 1922
Selected paintings & watercolours with bazaar scenes as subject matter
After sustaining irreparable damage during the country's civil war, Beirut's ancient souks have been completely modernised and rebuilt while maintaining the original ancient Greek street grid, major landmarks and street names.
Bazaars and Souks of Old City of Sidon - The ancient, Southern city of Sidon has a large and well preserved old town that is divided into the Muslim, Christian and Jewish quarters, each of which contains souks, bazaars and khans of various specialties.
^Pourjafara, M., Aminib, M., Varzanehc, and Mahdavinejada, M., "Role of bazaars as a unifying factor in traditional cities of Iran: The Isfahan bazaar," Frontiers of Architectural Research, Vol. 3, No. 1, March 2014, https://doi.org/10.1016/j.foar.2013.11.001, pp 10-19; Mehdipour, H.R.N, "Persian Bazaar and Its Impact on Evolution of Historic Urban Cores: The Case of Isfahan," The Macrotheme Review [A multidisciplinary Journal of Global Macro Trends], Vol. 2, no. 5, 2013, p.13
^Hanachi, P. and Yadollah, S., "Tabriz Historical Bazaar in the Context of Change," ICOMOS Conference Proceedings, Paris, 2011
^Thamis, "Herodotus on the Egyptians." Ancient History Encyclopedia. Ancient History Encyclopedia, 18 Jan 2012. Web. 20 Aug 2017.
^Herodotus: The History of Herodotus, Book I (The Babylonians), c. 440BC, translated by G.C. Macaulay, c. 1890
^Gharipour, M., "The Culture and Politics of Commerce," in The Bazaar in the Islamic City: Design, Culture, and History, Mohammad Gharipour (ed.), New York, The American University in Cairo Press, 2012 pp 14-15
^Mehdipour, H.R.N, "Persian Bazaar and Its Impact on Evolution of Historic Urban Cores: The Case of Isfahan," The Macrotheme Review [A multidisciplinary Journal of Global Macro Trends], Vol. 2, no. 5, 2013, p.14
^Moosavi, M. S. Bazaar and its Role in the Development of Iranian Traditional Cities [Working Paper], Tabriz Azad University, Iran, 2006
^Gharipour, M., "The Culture and Politics of Commerce," in The Bazaar in the Islamic City: Design, Culture, and History, Mohammad Gharipour (ed.), New York, The American University in Cairo Press, 2012, pp 4-5
^Nejad, R. M., "Social bazaar and commercial bazaar: comparative study of spatial role of Iranian bazaar in the historical cities in different socio-economical context," 5th International Space Syntax Symposium Proceedings, Netherlands: Techne Press, D., 2005,
^Cited in: Stewart, F., Shackles of Iron: Slavery Beyond the Atlantic: Critical Themes in World History, 2016
^Karimi, M., Moradi, E. and Mehr, R., "Bazaar, As a Symbol of Culture and the Architecture of Commercial Spaces in Iranian-Islamic Civilization,"
^Nanda, S. and Warms, E.L., Cultural Anthropology, Cengage Learning, 2010, p. 330
^Nanda, S. and Warms, E.L., Cultural Anthropology, Cengage Learning, 2010, pp 330-331
^Davies, K., Orientalists: Western Artists in Arabia, the Sahara, Persia, New York, Laynfaroh, 2005; Meagher, J., "Orientalism in Nineteenth-Century Art," [The Metropolitan Museum of Art Essay], Online: http://www.metmuseum.org/toah/hd/euor/hd_euor.htm
^Houston, C., New Worlds Reflected: Travel and Utopia in the Early Modern Period, Routledge, 2016
^MacLean, G., The Rise of Oriental Travel: English Visitors to the Ottoman Empire, 1580-1720, Palgrave, 2004, p. 6
^Audouard, O. (de Jouval), Les Mystères de l'Égypte Dévoilés, (French Edition) (originally published in 1865), Elibron Classics, 2006
^Marcilhac, F., La Vie et l'Oeuvre de Jacques Majorelle: 1886-1962, [The Orientalists Volume 7], ARC Internationale edition, 1988.
^Crow, B., Markets, Class and Social Change: Trading Networks and Poverty in Rural South Asia, Palgrave, 2001, [Glossary] p. xvii
^Ahour, I., which dates to saljuqid era 11th century. its extension occurred in the safavid and kajar era. it is largest roofed bazar of the world. "The Qualities of Tabriz Historical Bazaar in Urban Planning and the Integration of its Potentials into Megamalls," Journal of Geography and Regional Planning, Vol. 4, No. 4, pp. 199-215, 2011, and for a contemporary account of the Bazaar see: Le Montagner, B., "Strolling through Iran's Tabriz Bazaar," The Guardian, 12 November 2014 Montagner, Boris Le (12 November 2014). "Strolling through Iran's Tabriz bazaar - in pictures". The Guardian.
^Assari, A., Mahesh, T.M., Emtehani, M.E. and Assari, E., "Comparative Sustainability of Bazaar in Iranian Traditional Cities: Case Studies of Isfahan and Tabriz," International Journal on "Technical and Physical Problems of Engineering", Vol. 3, no. 9, 2011, pp 18-24; Iran Chamber of Commerce,"Iran: Iranian Architecture and Monuments: Bazaar of Isfahan". www.iranchamber.com.
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideasâor anything elseâthis book is for you.
When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettgerâs life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableâand more valuable to your companyâwhen you apply Bettgerâs keen insights on:
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Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the momentâand the rest of their lives.
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Â Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Â Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century:Â Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best?Â Â The answer is simple: itâs not about the market, the product, or the competitionâitâs all about the seller. And consequently, any salesperson can sell more and better, all the time. Â Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... Â Â·Self-discipline: How to keep your commitments to yourself and others. Â·Accountability: How to own the outcomes you sell. Â·Competitiveness: How to embrace competition rather than let it intimidate you. Â·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. Â·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. Â·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.
Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.Â Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:
o project warmth, enthusiasm, and integrity o effectively use 100 creative closes o increase productivity and professionalism o overcome the five basic reasons people will not buy o deal respectfully with challenging prospects
Selected Top 10 "Must-Read" Book!Â - Over 5000 Books Sold!
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Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!
After Reading This Book, You Will Discover:
How to Build a 'Burning Desire' Within Your Customers for Your Products and Services
How to Create Urgency: Reasons for Your Customers to Purchase Now!
Shorten Your Sales Cycle
Why Asking Open-Ended Questions is Such an Effective Strategy
The Importance of Enthusiasm and Benefits
How to Schedule Your Follow Up Calls/Meetings, So YOU Are in Control of Your Sale
How to Know When to Stop Selling, and Start Closing Your Sale
Plus, Much More
'5 STAR' Amazon Review:
Grab two copies today. One copy to keep at home on your nightstand and one to keep with you at all other times. Read it and re-read it until the pages fall out. Then, buy more copies. Your sales WILL increase if you use the tools Mr. Cook has given you. But, you must actually use them
'5 STAR' Amazon Review:
"Imagine you're sitting in a room with the best salesman ever, and you ask him (and he is willing) to tell you all his best techniques...this is the information you get from this book. Doesn't matter what product or service you sell, and it doesn't matter if you're just starting out or have been in sales for decades, this book is a 'sales acceleration manual.' I would definitely not miss reading this one."Â
There are many closing techniques in this book your sales reps can start using immediately to increase their sales. Sales Managers are ordering books for their entire team, with proven results!
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âAlways be closing!â âGlengarry Glen Ross, 1992 âNever Be Closing!â âa sales book title, 2014 â?????â âsalespeople everywhere, 2017
For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the âtake deliveryâ close to the ânow or neverâ close. Â But these tactics often alienated customers, leading to fads for the âsoftâ close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Â Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales processâif youâve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Â Iannarino addressed this in a chapter of The Only Sales Guide Youâll Ever Needâwhich he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that heâs back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, youâll discover how to:
Â· Â Compete on value, not price, by securing a Commitment to Invest early in the process. Â Â· Â Ask for a Commitment to Build Consensus within the clientâs organization, ensuring that your solution has early buy-in from all stakeholders. Â Â· Â Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns.
The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.
To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies.
In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you."
The strategies are presented in easy-to-understand stories and canÂ quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople:
Recognize that the expression "we are the best" causes differentiation to backfire.
Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.
Understand what their true differentiators are and how to effectively position them with buyers.
Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe."
Create strategies to position differentiators so buyers see value in them.
The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople:
Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.
Shape buyer decision criteria around differentiators.
Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity.Â
Use a buyer request for references as a way to stand out from the competition.
Leverage the irrefutable, most powerful differentiator...themselves.
Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.